Media Formats

OOH formats fall into four major categories. Download an overview of OOH’s versatile mix of formats.

Number of OOH Displays

Standard OOH Media Formats

Planning For OOH Media

Standardized large format advertising displays intended for viewing from extended distances, generally more than 50 feet.

• Bulletins
• Digital Billboards
• Junior Posters
• Posters
• Spectaculars
• Wall Murals

Street Furniture

Advertising displays, many that provide a public amenity, positioned in close proximity to pedestrians and shoppers for eye-level viewing, or at curbside to influence vehicular traffic.

• Bicycles & Bicycle Racks
• Bus Benches
• Bus Shelters
• Kiosks
• Newsstands & Newsracks
• In Store Advertising
• Pedestrian Panels
• Shopping Malls

Transit

Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports.

• Airborne
• Airport
• Buses – Interior
• Fully Wrapped Buses
• In-Flight Advertising
• King-Size Bus Posters
• Mobile Billboards
• Queen-Size Bus Posters
• Rail Systems & Subways
• Taxicabs
• Truckside & Fleet Displays

Place-Based OOH

Just about anything you could imagine. New products are constantly being developed. Here is just a sample of what’s available:

• Arena & Stadium Advertising
• Cinema
• Gas Station
• Marine Vessels
• Place-Based Advertising
• Place-Based Digital Networks
• Projection

Published: September 12, 2022