Media Formats

OOH formats fall into four major categories. Download an overview of OOH’s versatile mix of formats.

Number of OOH Displays

Standard OOH Media Formats

Planning For OOH Media

Standardized large format advertising displays intended for viewing from extended distances, generally more than 50 feet.

Street Furniture

Advertising displays, many that provide a public amenity, positioned in close proximity to pedestrians and shoppers for eye-level viewing, or at curbside to influence vehicular traffic.


Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports.

Place-Based OOH

Just about anything you could imagine. New products are constantly being developed. Here is just a sample of what’s available:

Modified: 2 weeks