OOH formats fall into four major categories. Download an overview of OOH’s versatile mix of formats.
Planning For OOH Media
Standardized large format advertising displays intended for viewing from extended distances, generally more than 50 feet.
Street Furniture
Advertising displays, many that provide a public amenity, positioned in close proximity to pedestrians and shoppers for eye-level viewing, or at curbside to influence vehicular traffic.
- Bicycles & Bicycle Racks
- Bus Benches
- Bus Shelters
- Kiosks
- Newsstands & Newsracks
- In Store Advertising
- Pedestrian Panels
- Shopping Malls
Transit
Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports.
- Airborne
- Airport
- Buses – Interior
- Fully Wrapped Buses
- In-Flight Advertising
- King-Size Bus Posters
- Mobile Billboards
- Queen-Size Bus Posters
- Rail Systems & Subways
- Taxicabs
- Truckside & Fleet Displays
Place-Based OOH
Just about anything you could imagine. New products are constantly being developed. Here is just a sample of what’s available:
- Arena & Stadium Advertising
- Cinema
- Gas Station
- Marine Vessels
- Place-Based Advertising
- Place-Based Digital Networks
- Projection
Published: September 12, 2022