Events
Register for the 2024 OOH Media Conference
Registration is now open for the 2024 OOH Media Conference from Monday, April 29, to Wednesday, May 1, in Carlsbad, California! Early bird rates end Friday, February 23, 2024.
2024 OBIE Awards
Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry.
OAAA Annouces Media Plan Awards Winners
The OOH Media Plan Awards program honors efficient and effective OOH and DOOH media plans that maximize the synergies between media and creative strategies within an available budget. Media Plan Award winners tap into the emotional fabric of society and promote inspiring messages that elevate the entire industry.
Cannes 2024
From curated events and Festival content sessions to member-company soirées, OAAA will be promoting OOH all over Cannes next year!
OAAA Announces 82nd OBIE Awards Jury
OAAA announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence in OOH advertising design and execution.
Webinars & Masterclasses
Decoding Super Tuesday: The Role of OOH in the 2024 Election
Events
News
Out of Home Advertising Continues On Growth Trajectory, Up 2.1% in 2023
Digital OOH Continues To Be Biggest Growth Driver With 9.8% Increase WASHINGTON, March 18, 2024 /PRNewswire/ — Out of home (OOH) advertising re
Amid Dynamics of the 2024 Election cycle, voters value and trust out of home ads
New Research by OAAA and Morning Consult Finds More Than Half of Voters View OOH Political Ads as Influential and Trusted WASHINGTON, March 12,
The Consumer-Marketer Divide: Bridging the Gap Between Main Street & Madison Avenue
Join OAAA’s EVP & CMO Julie Thompson, and iHeartMedia’s CMO Gayle Troberman as they shed light on the shifting dynamics of the modern consumer