Legendary Media & Marketing Dealmaker Michael Kassan To Speak At 2024 OOH Media Conference

NEW YORK, April 23, 2024 /PRNewswire/ — The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, announced today that Michael Kassan will join its lineup of dynamic speakers at the 2024 OOH Media Conference taking place April 29 – May 1 in Carlsbad, Calif.

In a fireside chat with Anna Bager, President & CEO of OAAA, Kassan will discuss his love for the out of home industry, his background and experience with the medium, and the vision and opportunity he sees for its future. He will also share his view on the future of marketing and what is next for him post-MediaLink.

“It’s an exciting time for the OOH industry and the noteworthy thought leaders we’ve convened at this year’s OOH Media Conference is reflective of our moment,” said Bager. “Attendees will undoubtedly benefit from hearing Michael’s vision for the industry, as well as his first-hand experiences with out of home.”

Kassan is the founder of MediaLink, the media and marketing industry’s most trusted and connected strategic advisory firm, specializing in identifying areas of opportunity, optimization, and growth for its clients. He also served as President & CEO of Initiative Media prior to founding MediaLink in 2003. 

Kassan currently serves as Chair of the UJA-New York Marketing Communications Committee, as well as on the boards of the American Advertising Federation, the Ad Council, the Hollywood Radio and Television Society, Project Healthy Minds, and Big Brothers Big Sisters of America. He is also a member of the board of trustees of The Whitney Museum of American Art and previously served as Chairman of the California State Senate Select Committee on the Entertainment Industry. His accomplishments as a leader in the media and advertising industries have garnered him many recognitions, including being named as one of the top media executives in Ad Age.

The 2024 OOH Media Conference will convene thought leaders, advertisers, agencies, media owners and creators to participate in several tracks of curated programming, workshops and networking sessions. This year’s programming will underscore the conference theme, “Our Moment,” highlighting the significance of unity during this transformative era for OOH. In addition to Kassan, OAAA has announced a slew of speakers for its tentpole conference, including:

  • Avery Akkineni, CMO, VaynerX  
  • Jeff Cole, Director at The Center for the Digital Future at USC Annenberg  
  • Sheena Dougher, VP, Marketing Communications, Jack in the Box  
  • Will Flaherty, SVP of Growth, Ro  
  • Jennifer Frommer, SVP, Partnerships & Creative Content, Columbia Records and Sony Music  
  • Marcy Greenberger, Chief Investment Officer, UM Worldwide  
  • Scott Harrison, Founder and CEO, charity:water  
  • Sarah Leidy Kelly, Director, Integrated Media at OLIPOP  
  • Peipei Lin, Vice President of Marketing, RIMOWA  
  • Sophie Kelly, SVP of Global Tequila and Mezcal Categories, Diageo  
  • Randy Kilgore, CRO, Reveal Media  
  • Jeremy Male, Chairman, CEO, OUTFRONT Media  
  • Kelly Metz, Chief Investment Officer, OMD USA  
  • John Osborn, Director, AD Net Zero  
  • Shelly Palmer, CEO, The Palmer Group; Professor, Advanced Media in Residence at S. I. Newhouse School of Public Communications, Syracuse University  
  • Martin Porter, EVP, Head of OOH, dentsu  
  • Michael Provenzano, CEO + Co-Founder, Vistar Media  
  • Jennifer Prince, Chief Commercial Officer, Los Angeles Rams  
  • Esther Raphael, CMO, Intersection  
  • Brian Rappaport, Founder + CEO, Quan Media Group  
  • Sean Reilly, President + CEO, Lamar Advertising  
  • Maggie Schmerin, Chief Advertising Officer, United Airlines  
  • Kate Scott-Dawkins, Global President Business Intelligence, GroupM  
  • Nik Sharma, CEO, Sharma Brands  
  • Benjamin Soffer, Founder and CEO, Spritz Society  (@BoyWithNoJob)  
  • Artis Stevens, CEO, Big Brothers Big Sisters of America   
  • Marisa Thalberg, Chief Marketing & Communications Officer, United Parks & Resorts  
  • Eric Wei, Co-CEO, Karat Financial  
  • Scott Wells, CEO, Clear Channel Outdoor  

For more information on the 2024 OOH Media Conference and to register, visit oaaa.ooh2024.com.

About the OAAA 2024 Media Conference
More than 1,000 attendees are expected at OAAA’s 2024 OOH Media Conference, a vital gathering point embodying the spirit of collective ambition and unity. The three-day event will feature dozens of speakers representing all aspects of the industry, including several tracks of curated programming, workshops, and networking sessions. This year’s theme, “Our Moment,” shifts focus from individual accomplishments to the power of community, collaboration, and shared experiences within the OOH industry. The theme underscores the importance of unity among advertisers, agencies, and media owners. It advocated for a collaborative approach to overcoming industry challenges and propelling a shared vision for the future of OOH advertising. Early bird rates end February 23, 2024. To learn more about the OOH Media Conference, visit https://oaaa.ooh2024.com/.

About OAAA
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. To learn more, visit oaaa.org.