Ari Buchalter
CEO, Place Exchange, OAAA Advisory Board Chair
CEO, Place Exchange, OAAA Advisory Board Chair
CEO, AdQuick
VP, US Marketplace, Perion
SVP, Marketing, Vistar Media
Global Chief Commercial Officer, VIOOH
CPO, VIOOH
Chief Operating Officer
OAAA Executive Lead
Establish unified data constructs and machine-readable frameworks to allow ingestion into agency omnichannel planning tools.
Build clear “plug-and-play” blueprints for automated supply-side setups, prepping the industry for future machine-driven OOH (Buyer/Seller/Technology) agent frameworks.
Develop and champion standardized attribution models that provide advertisers with the same transparency and analytics they expect from digital channels.
Strategically position OOH alongside accelerating channels like Retail Media Networks (RMNs) and Connected TV (CTV) to amplify full-funnel brand storytelling.