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Programmatic & Automation
Center of Excellence

The Programmatic & Automation Center of Excellence is an industry-led initiative launched by OAAA to advance the future of out of home advertising. The Center brings together media owners, technology providers, agencies, brands, and industry leaders to make OOH easier to plan, buy, measure, and integrate within today’s omnichannel media landscape.

Through collaboration, research, and the development of industry standards, the Center is modernizing workflows, advancing automation, establishing consistent measurement and attribution frameworks, and positioning OOH for the next generation of data-driven and AI-powered advertising.

Center of Excellence Board

Ari Buchalter

CEO, Place Exchange, OAAA Advisory Board Chair

Chris Gadek

CEO, AdQuick

Norm Chait

VP, US Marketplace, Perion

Leslie Lee

SVP, Marketing, Vistar Media

Gavin Wilson

Global Chief Commercial Officer, VIOOH

Ludovic Menard

CPO, VIOOH

OAAA Leadership

Patrick Dolan 

Chief Operating Officer

Ashwini Karandikar

OAAA Executive Lead

Turning industry collaboration into action.

The Center focuses on key areas that will help unlock the full potential of programmatic and automated OOH.

Get Involved
Standards & Best Practices

Develop and publish guidance that creates greater consistency, transparency, and scalability.

Research & Measurement

Produce research, benchmarks, and measurable proof points that demonstrate the value and impact of programmatic OOH.

Technology & Innovation

Help OOH keep pace with advancements including automation and agentic AI, while collaborating on industry standards.

Education & Industry Advancement

Bring the industry together through events, communications, and advocacy that increase understanding and visibility of programmatic OOH.

OUR MISSION

To grow out of home (OOH) industry revenue by encouraging data-driven advertising, establishing best practices, driving innovation, and enabling scalable, transparent, and measurable programmatic solutions.