The Foundation for Out of Home Advertising Research & Education (FOARE) funds research and education initiatives critical to the future of out of home (OOH) and the success of its stakeholders.

Contribute to FOARE


Established in 1930, FOARE’s research projects help ensure OOH is a competitive and preferred means of advertising, both today and tomorrow.

FOARE is a 501(c)(3) charitable foundation.

Over $1.5 million has been contributed to FOARE to support research and scholarship programs over the past five years.

FOARE’s research is available to all OAAA members and is frequently published in major journals.

FOARE has conducted groundbreaking research on digital billboard traffic safety issues.

FOARE’s research spans diverse areas, including land use takings, downtown mixed-use development impacts, and public opinion studies and articles.

Since 2001, FOARE scholarships have been awarded to more than 200 students, most of whom have ties to the OOH industry.

Course curricula for college marketing and advertising programs has been provided to 600+ colleges, universities, and textbook providers.

Giving to FOARE enables you to plan and secure the industry’s future.

All contributions to FOARE are tax-deductible.

Contribute to

Planned Giving

Establish a legacy within the OOH advertising industry by including FOARE in your will or by making stock donations now or in the future. Call Stephen Freitas at (202) 833-5566

Honorariums and Memorials

Tax-deductible contributions may be made in honor or in memory of a special person or group. An acknowledgment letter will be sent to the individual being honored, or the person’s family memorialized, informing them of your contribution.

Annual Contributions

Your tax-deductible gift will help FOARE sponsor innovative research and special education programs to position the industry for a future of continued growth and prosperity. Your contributions will also help fund the FOARE scholarship program, including the Ruth Segal Scholarship, to expand educational opportunities for friends and family of the industry.

Staff Contact

Tom Smith

Board of Directors


Paul Cook – Chairman

President, Wolverine Sign Works

Board Members

Michelle Costa

EVP & Regional President, Clear Channel Outdoor

Dawn Del Mastro-Chruma

CEO, Del Mastro Outdoor

Leith El Hassan

VP, National Sales, Circle Graphics

David Feldman

EVP & COO, Park Outdoor Advertising

Hal Kilshaw

EVP, Government Relations, Lamar Advertising Company

Patrick McLaughlin

VP, Business Development, DDI Media

Mitch Schwartz

VP, Government Affairs, OUTFRONT Media

Diana Stevenson

CEO, Grace Outdoor

Mike Zukin

CFO, VP, Secretary, Meadow Outdoor

Ex-Officio Members

Anna Bager


Scott Wells

President & CEO, Clear Channel Outdoor


Stephen Freitas


FOARE Counsel

J. Allen Smith

Attorney, SettlePou

FOARE Consultant

Thomas Smith

Thomas M. Smith & Associates

Scholarship Program

Recognizing the link between higher education and the future of the industry, the FOARE scholarship program supports the education and career goals of those who are part of the OOH advertising industry family with five general scholarships and seven named scholarships each year.


Administered by OAAA, FOARE enhances and expands knowledge into OOH’s most important issues. Ranging from a digital billboard lighting study, an MMM and attribution analysis, and marketing and consumer behavior research done in conjunction with Harris Poll and OnDevice, FOARE’s comprehensive research is featured in special reports, academic journals, and college curricula.

Our Foundation

Each contribution to FOARE is a building block for the growth of OOH. Join us in our mission to accelerate the industry’s growth with a tax-deductible donation.

Contribute to FOARE