Paul Cook – Chairman
President, Wolverine Sign Works
Established in 1930, FOARE’s research projects help ensure OOH is a competitive and preferred means of advertising, both today and tomorrow.
FOARE is a 501(c)(3) charitable foundation.
Over $1.5 million has been contributed to FOARE to support research and scholarship programs over the past five years.
FOARE’s research is available to all OAAA members and is frequently published in major journals.
FOARE has conducted groundbreaking research on digital billboard traffic safety issues.
FOARE’s research spans diverse areas, including land use takings, downtown mixed-use development impacts, and public opinion studies and articles.
Since 2001, over $300,000 in FOARE scholarships have been awarded to more than 100 students, most of whom have ties to the OOH industry.
Course curricula for college marketing and advertising programs has been provided to 600+ colleges, universities, and textbook providers.
Giving to FOARE enables you to plan and secure the industry’s future.
All contributions to FOARE are tax-deductible.
Establish a legacy within the OOH advertising industry by including FOARE in your will or by making stock donations now or in the future. Call Stephen Freitas at (202) 833-5566
Tax-deductible contributions may be made in honor or in memory of a special person or group. An acknowledgment letter will be sent to the individual being honored, or the person’s family memorialized, informing them of your contribution.
Your tax-deductible gift will help FOARE sponsor innovative research and special education programs to position the industry for a future of continued growth and prosperity. Your contributions will also help fund the FOARE scholarship program, including the Ruth Segal Scholarship, to expand educational opportunities for friends and family of the industry.
President, Wolverine Sign Works
EVP & Regional President, Clear Channel Outdoor
CEO, Del Mastro Outdoor
EVP & COO, Park Outdoor Advertising
EVP, Government Relations, Lamar Advertising Company
VP, Business Development, DDI Media
Chairman, Reagan National Advertising
VP, Government Affairs, OUTFRONT Media
CEO, Grace Outdoor
CFO, VP, Secretary, Meadow Outdoor
CEO, Lamar Advertising Company
Partner, Rubin, Winston, Diercks, Harris, & Cooke
Thomas M. Smith & Associates
Recognizing the link between higher education and the future of the industry, the FOARE scholarship program supports the education and career goals of those who are part of the OOH advertising industry family with four general scholarships and seven named scholarships each year.
Administered by OAAA, FOARE enhances and expands knowledge into OOH’s most important issues. Ranging from a digital billboard lighting study, an MMM and attribution analysis, and marketing and consumer behavior research done in conjunction with Harris Poll and OnDevice, FOARE’s comprehensive research is featured in special reports, academic journals, and college curricula.
Each contribution to FOARE is a building block for the growth of OOH. Join us in our mission to accelerate the industry’s growth with a tax-deductible donation.Contribute to FOARE