Record-Breaking Quarter & First Half Growth For OOH

Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by OAAA. This marks the highest quarterly volume ever for OOH, propelling first-half growth to a 4.8% increase.

2024 Safety Seminar

2024 Legal Seminar

Summer 2024 Legal Report

Discover the latest insights and rulings in OOH advertising law with OAAA’s Summer 2024 Legal Report.

This semi-annual members-only resource provides an in-depth analysis of recent regulatory changes, legal developments, and landmark court decisions.

The Effectiveness of DOOH Advertising

New research from OAAA and Harris Poll shows DOOH ads outperform competitive media (audio, online, print, social media, and video) in consumer favorability and generating action.

The Influence of Out of Home Political Ads

New research from OAAA and Morning Consult underscores the power of out of home in political advertising. The study found that more than half of voters view OOH political ads as influential and trusted.

Transform Communities with Cause Campaigns

Our PSA asset hub provides OAAA approved campaigns to members who want to donate remnant inventory, and to use and adopt at their own discretion.

OAAA 2023 Annual Report

As we step into the new year, join us in taking a moment to reflect on our collective achievements in 2023 that have set the stage for future acceleration. In the face of economic uncertainties, OAAA, our members, and the OOH industry at large persevered last year by proving its value to brands and continuing to modernize, progress, and evolve.

Accelerating the OOH Revolution

Since its founding in 1891, OAAA has promoted the responsible growth of OOH, and today, fueled by smart data, digital technology, unrelenting innovation, and an exciting vision for the future, OOH advertising has never been more relevant, more impactful, or more effective.