In May 2021, OAAA and Geopath partnered with the Association of National Advertisers (ANA) to create the first-ever OOH Week, a dedicated week designed to celebrate the vast power and potential of OOH, projected to be the fastest growing medium in 2021.
OAAA/Geopath’s “Future Proof” Media Conference was the centerpiece of OOH Week, with a blockbuster lineup of virtual fireside chats, riveting presentations and lively debates. The Week kicked off with the annual OBIE Awards honoring the best in OOH creativity, and closed with the ANA Virtual Half-Day OOH Conference presented by OAAA.
OAAA was joined by top industry insiders, senior brand marketers, agency leaders and leading creatives in this exciting journey. Together, they examined the future of OOH, learned about new technologies and explored opportunities to drive the medium forward, even faster.
Modified: 2 years