Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home’s Transformation and Future Outlook
NEW YORK, N.Y. – DECEMBER 12, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, has opened registration and announced the first round of speakers for its annual OOH Media Conference taking place at the Omni La Costa Resort in Carlsbad, Calif., April 29-May 1, 2024.
Senior executives from across the OOH industry, as well as the larger marketing and media ecosystem, will gather next spring to explore the current era of transformation for the OOH industry and the importance of collaboration to further the industry’s growth. Themed “Our Moment,” the three-day conference will share success stories and playbooks for the future, find common ground on complex issues, develop collective solutions, and coalesce around an industry narrative that not only highlights past achievements but also sets the stage for future growth and innovation.
“It is a pivotal time for the OOH industry. We’ve navigated through challenging times and built a solid foundation for an even healthier, faster growing industry,” said Anna Bager, President & CEO, OAAA. “As the OOH industry stands at the threshold of a new era, this leadership conference calls upon all stakeholders to join and contribute to this pivotal moment – a moment that defines our collective journey and shapes the future of OOH advertising.”
Notable speakers announced to date include:
- Artis Stevens, CEO at Big Brothers Big Sisters of America
- Jennifer Frommer, SVP, Partnerships & Creative Content at Columbia Records, Sony Music
- Nick Virginio, Senior Director, Marketing at nutribullet
- Sarah Leidy Kelly, Director, Integrated Media at Olipop
- Kaitlyn Wood, Director, Offline Marketing at Prizepicks
- Janina Santillian, Director, Brand and Social Marketing at AdoreMe
- Jeff Cole, Director at The Center for the Digital Future at USC Annenberg
The OOH Media Conference will ultimately have dozens more speakers representing all aspects of the industry on its stages, including several tracks of curated programming, workshops and networking sessions. This year’s programming will underscore the importance of unity among advertisers, agencies, and media owners – advocating for a collaborative approach to overcome industry challenges and propel a shared vision for the future of OOH.
Register today to take advantage of early bird pricing, which ends Friday, February 23, 2024.
About the OAAA
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.