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Published: March 25, 2026

Out of Home Advertising Revenue Reaches Record $9.46 Billion

19 Consecutive Quarters of Growth Underscore OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertisers

WASHINGTON, D.C. – March 17, 2026 – Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters, according to newly released data from the Out of Home Advertising Association of America (OAAA). Momentum accelerated in the fourth quarter, with revenue increasing 4.8% compared to the same period in 2024, signaling continued advertiser confidence and sustained demand for the medium.

Digital out of home (DOOH) remained a key driver of industry growth, accounting for 36.3% of total OOH revenue and increasing 10.5% year over year. At the same time, traditional formats also posted gains across billboards, transit, street furniture, and place-based media. Transit emerged as the fastest-growing segment for the second consecutive year, rising 9.2% annually.

Advertiser Categories Continue Expanding

Among the fastest-growing product category segments, Wireless Telecom Providers increased 47%, Consumer Banking at 34%, and Computer Software at 28%. The industry’s largest product category, Legal Services, grew 21% year over year, reinforcing the sector’s continued reliance on OOH to reach consumers at scale.

Several of the largest advertising product industries posted strong gains in 2025, with Financial Services, Communications, and Insurance & Real Estate each growing by double digits.

The top ten OOH advertising categories by spend in 2025 included:

Brands Double Down on OOH Investment

Ranked by total OOH spend, the top advertisers in 2025 included:

Seventy percent of the top 100 OOH advertisers increased spending compared to 2024, underscoring continued demand for the medium.

Sixteen advertisers more than doubled their investment in OOH, including brands such as Vivint, Capital One, JPMorgan, Progressive, and AT&T, reflecting how both established marketers and rapidly scaling companies are using the medium to accelerate brand awareness and drive consumer action.

Several companies also entered the top 100 OOH advertiser rankings for the first time, including OpenAI and Culver’s, highlighting how emerging brands and fast-growing companies are increasingly incorporating OOH into their marketing strategies.

Technology and digitally native brands continued expanding their presence in OOH, accounting for 28 percent of the top 100 advertisers. Major companies in this category included Apple, Verizon, Amazon, Netflix, Google, Samsung, Uber, DoorDash, Meta, and OpenAI.The trend reflects the growing role OOH plays in brand building for technology-driven companies seeking large-scale visibility beyond digital environments, and using OOH to drive activation.

OAAA publishes full industry revenue estimates incorporating data from sources such as Miller Kaplan and MediaRadar (which is not adjusted for changes in data sources), alongside public member company reporting. These estimates include spending across digital and static billboards, street furniture, transit, place-based, and cinema advertising.

For more information about specific category spend, please contact Steve Nicklin at [email protected] or 202-833-5566.

Media Contact
Cassady Nordeen
[email protected]

*Corrected on March 26, 2026

Published: March 18, 2026

Introducing a refreshed industry positioning, manifesto, and an updated Value of OOH Guide, that define OOH as the human medium—a shared, unmissable experience embedded in everyday life.

Together, they clarify why OOH is a core media buy today: powerfully amplifying other channels, leveraging modern data and technology, and delivering measurable impact across the full funnel.

Published: January 13, 2026

Annual OOH ad spend from 2009 – 2024

Published: March 6, 2025

BASED ON 2025 YEAR-END OOH EXPENDITURES (in rank order)

2025 YE OOH ad spend reporting on the Top Ten Product Industry Categories

BASED ON 2025 Q4 OOH ADVERTISING EXPENDITURES (in rank order)

2025 Q4 OOH ad spend reporting on the Top Ten Product Industry Categories

Top 2025 OOH Advertisers

Top 2025 OOH Parent Company Advertisers 

Source: MediaRadar, OAAA

Published: March 6, 2025

Includes the most recent quarterly report of OOH ad spend, plus quarterly spend from 2018 forward, and annual spend from 1970 through the latest full calendar year.

2025

2024

2023

2022

2021

2020

2019

2018

 

OOH Total Revenue by Category – 1970-2024

Covers Top OOH ad spend product industries and product categories, total core media market share, total local ad spend by market by media channel, and more.

Annual report of the top 100 OOH advertisers and top 100 total media advertisers, plus their agency contact information.