See You in Music City!

Register now for the OAAA/Geopath OOH Media Conference on March 27-29, 2023, in Nashville, TN!

The industry’s premier conference will bring together a stellar line-up of brand and agency executives and industry thought leaders, who will all explore OOH’s BreakThrough: how the industry breaks through the noise, breaks down the physical-digital divide and breaks up obstacles or misconceptions.

Register now!

A Record-Breaking Year for OBIE Award Entries

Winners will be announced March 28^th at the OAAA/Geopath OOH Media Conference

Washington, DC (March 2, 2023) – The OAAA is extremely proud to reveal the finalists for the 81^st Annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. 

Below is this year’s OBIE Awards shortlist – 131 finalists across 27 categories, selected from a record-breaking total of 813 entries.

Our esteemed 2023 OBIE Awards jury, led by FCB New York’s Chief Creative Officer Gabriel Schmitt, took part in a highly engaging, all-day virtual judging session to debate the most standout elements of OOH excellence, and to hand-select the medal-deserving campaigns of 2022.

Winners in the Bronze, Silver, Gold and Platinum tiers will be revealed on Tuesday, March 28, during the 2023 OAAA/Geopath OOH Media Conference, taking place in Nashville, Tennessee.

To reserve your seat at the live OBIEs show, or to register for the conference, head over to: oaaa.ooh2023.com.

See you there!

OAAA OBIE Awards team

2023 OBIE Awards Finalists

A. SPECIALTY CATEGORIES

A01. BUZZWORTHY

• Algorand and Invisible North and Billups for Algorand Times Square Takeover
• Android and Media Futures Group for Android Go Big Q4 ’22 – Luda
• LG x Lucasfilm and HS Ad for The World’s First Billboard in Aurebesh
• Netflix for Resident Evil
• Nissan and TBWA\Chiat\Day and Outdoor Media Group for Nissan Thrill Super Bowl 2022
• Spanx and GUT and Noble People for Spanx White Pants with Silver Lining Technology

A02. CONTEXTUAL

• ABC and OMG23 for Abbott Elementary
• Gesa Credit Union and Copacino Fujikado for A Healthier Approach to Money Bus Integrations
• Intel Evo and Overall Murals, Dentsu and Posterscope for Laptops. Evolved.
• Sixt USA and 19:13 for Sixt Airport Installation
• Wendy’s and Saatchi & Saatchi X for Don’t Arch

A03. CUSTOM INSTALLATION

• Blue Origin and Rocket City Digital for Blue Origin’s “Take Flight” Experiential Billboard
• goodr and Lamar Advertising for $25 Active Sunglasses for Anyone
• Kraft Foods Jet-Puffed Marshmallows and The Kitchen @ Kraft Heinz for GLOW in the Dark Billboards
• RODCO Steel Distributors and Lamar Advertising for RODCO Steel Distributors
• Seven Feathers Casino Resort and Anvil Northwest for Seven Feathers Consecutive Boards
• Sony Pictures and Midnight Oil and Rapport for “Lyle, Lyle, Crocodile” Dimensional Billboard

A04. DATA USE & TECHNOLOGY

• Meta and Creative X, Media Monks, and Publicis Media for Built By All of Us
• NBA and GLOW, MediaHub, Rapport, and Vistar Media for 2022 NBA Postseason: 75th Anniversary

A05. INTERACTIVE (ONLINE INTEGRATION)

• Edrington’s Glenrothes and Colossal Media and Nova Marketing for Glenrothes
• Google and MFG, Overall Murals, and Kinetic Worldwide for Find that Thing
• Karat Financial and Brex Billboard Rewards for Billboards: The Ultimate Social Media!

A06. EXPERIENTIAL (PHYSICAL PRESENCE)

• BYOMA and Company X Marketing for BYOMA: Better Skin Glass Bus
• Comedy Central and Clear Channel for South Park 25th Anniversary Denver International Airport Activation
• Dr. Dennis Gross and Vector Media for Dr. Dennis Gross “Peel Mobile”
• goodr and Alchemy Media for goodr NYC Oasis
• M.M. LaFleur and Vector Media for “You’ve Arrived” Mobile Pop-Up
• Netflix and Outdoor Media Group and Boldsite Media for Ozark – Snell Farm

A07. INTEGRATED MULTI-MEDIA

• Gerald R. Ford International Airport and Extra Credit Projects for GFIA Integrated Logo Campaign
• MilkPEP and GALE, Grand Visual, and Talon for MilkPEP Supports Female Marathoners
• Nordstaat Brewing and Adams Outdoor Advertising for Nordstaat Brewing

A08. INTERNATIONAL

• Black Diamon Cheesestrings and Epitaph Group Inc. for Cheesestrings Swap Activation
• Kraft Heinz Company – Philadelphia Cream Cheese and Carat Canada for Taste of Heaven
• Notion and Evolve OOH for For Your Life’s Work. 
• Pizza Pizza and Zulu Alpha Kilo for Pizza Pie Charts
• Science World and Rethink and JSI Communications for Science World T.rex
• TV 2 Denmark and Armstrong Film, Acecat VFX, and PHD Denmark for Tinka og sjælens spejl

B. INDUSTRY CATEGORIES

B01. AUTOMOTIVE

• BMW of North America and Goodby Silverstein & Partners for BMW i4 M50 by Kith
• Car City and Extra Credit Projects for Car City $39 Down
• Hyundai of Dothan and Out of Home Creative for Zombie Apocalypse
• Hyundai IONIQ 5 and Innocean USA and Canvas Worldwide for Hyundai Genesis G90
• Sixt USA and 19:13 for Sixt Airport Installation

B02, CONSUMER PRODUCTS & SERVICES

• American Express and Universal McCannand Rapport for Member When – Jet Bridges
• FirstBank and TDA_Boulder and Project X for FirstBank – Less Intimidating Bankers
• Intel Evo and Overall Murals, Dentsu and Posterscope for Laptops. Evolved.
• Lee’s and OUTFRONT STUDIOS for Lee’s – Weeeeee Love Plumbing
• Postmates and Mother LA and Kinetic Worldwide for Get it on
• Skatell’s Manufacturing Jewelers and Adams Outdoor Advertising for Moving Diamond
• The Zen Dens and Adams Outdoor Advertising for Let Go And Float Tease + Reveal
• Urban Nirvana and Adams Outdoor Advertising for Unwind

B03. DIRECT TO CONSUMER

• Casper and Quan Media Group for Casper 2022 OOH
• Paul Smith and Overall Murals for Tease & Reveal
• Zora and Colossal Studios for State Of Mind

B04. ENTERTAINMENT, LIVE EVENTS & GAMING

• Air Zoo and Adams Outdoor Advertising for 2022 Air Zoo Campaign
• Amusements & Entertainment and Cumulus Radio, Inc MN and Clear Channel Outdoor for Half Assed Morning Show Campaign
• NBA and GLOW, MediaHub, Rapport, and Vistar Media for 2022 NBA Postseason: 75th Anniversary
• Seven Feathers Casino Resort and Anvil Northwest for Seven Feathers Consecutive Boards

B05. FASHION & LUXURY GOODS

• adidas and Gucci and OUTFRONT STUDIOS for adidas x Gucci
• Columbia Sportswear and Universal McCann, Rapport and Lightbox OOH Video Network for Columbia Warmth Melts Icy NYC Windows
• L’Oréal – Yves Saint Laurent Libre and BETC for Yves Saint Laurent Libre

B06. FOOD & BEVERAGE

• The Coca-Cola Company and Kinetic Worldwide for Coca-Cola Dreamworld Glass Bus
• Jollibee and David&Goliath and Billups for Jollibee Tasty OOH
• Mars Wrigley – M&M’S® and The Mars Agency for M&M’S® Album Art
• Sextro Vodka and BooneOakley for Sextro Vodka
• Thomas’ Breads and Colossal Studios, Starcom Media, 1000Heads and Vault Communications for Wake Up to What’s Possible
• Wendy’s and Saatchi & Saatchi X for Don’t Arch

B07. FILM & MEDIA

• Amazon Prime Video and Overall Murals and Rapport LA for Let’s Change The Business
• 20th Century Studios and OMG23 for Avatar: The Way of Water
• Lamar Advertising and Extra Credit Projects for Lamar 120th Anniversary OOH Campaign
• Netflix for Resident Evil
• Paramount Pictures and Midnight Oil for “Sonic the Hedgehog 2” OOH Campaign
• The Walt Disney Company and LG Electronics for Oswald’s Larger-Than-Life Greeting for Disney’s 100th Anniversary
• Warner Bros. and Midnight Oil for “Fantastic Beasts: The Secrets of Dumbledore” Dimensional Billboard

B08. RETAIL

• Halo Collective and OUTFRONT STUDIOS for Budega
• Nike and Wieden + Kennedy Portland for The NWSL is Never Done
• Paul Smith and Overall Murals for Signature Stripe 

B09. PUBLIC SERVICE & NONPROFITS

• ArchCity Defenders and HLK for Justice for Some
• ArtPop Street Gallery for ArtPop Street Gallery Class of 2022
• California Tobacco Control Program – Undo.org and Overall Murals and Duncan Channon for The Little Big Lies
• Childhood Domestic Violence and OUTFRONT STUDIOS for Childhood Domestic Violence: Change the Ending
• EARTHDAY.ORG and Extra Credit Projects for Earth Day Invest In Our Planet
• Iranian Diaspora Collective and MilkMoney for “WOMAN. LIFE. FREEDOM.” OOH Campaign
• Lamar Advertising and Extra Credit Projects for George Lois Tribute OOH
• Lamar Advertising for Dream
• OAAA and Extra Credit Projects for Betty White Tribute OOH
• Ukraine and OUTFRONT STUDIOS for UNITED WE STAND WITH UKRAINE

B10. TRANSPORTATION, TRAVEL & TOURISM

• Bayou Country Crawfish Trail and Lamar Advertising for Pinch My Tail!
• Expedia Group and Wieden + Kennedy Portland and Billups for VRBO Only You and Your People
• Gerald R. Ford International Airport and Extra Credit Projects for GFIA Logo OOH Campaign

C. CRAFT CATEGORIES

C01. COPYWRITING

• Disney Media and Entertainment Distribution and Proof Creative for Disney+
• Halo Collective and OUTFRONT STUDIOS for Budega
• Mr. Mister Mosquito and OUTFRONT STUDIOS for Get Revenge
• Nike and Wieden + Kennedy Portland for The NWSL is Never Done
• Stytch and Division of Labor and Brex Billboard Rewards for Go Passwordless

C02. DIGITAL DESIGN

• Amusements & Entertainment and Cumulus Radio, Inc MN and Clear Channel Outdoor for Half Assed Morning Show Campaign
• Netflix for Resident Evil
• The Output for Output Global Talents Open Call
• Patron and MediaHub and Rapport for Patron – El Alto

C03. ILLUSTRATION

• Amazon Music and Overall Murals and Rapport LA for Breakthrough Artist
• Amazon Prime Video and Overall Murals and Rapport LA for Let’s Change The Business
• Edrington’s Glenrothes and Colossal Media and Nova Marketing for Glenrothes
• Warner Media – Looney Tunes and Movement Strategy and Overall Murals for Tweety’s 80th Birthday
• Thomas’ Breads and Colossal Studios, Starcom Media, 1000Heads, and Vault Communications for Wake Up to What’s Possible

C04. PHOTOGRAPHY

• Melograno Premium Craft Cocktails and Dough Agency for Melograno Premium Craft Cocktails Launch Campaign
• San Francisco Department of Environment – REUSE and Boyce-Mangin for REUSE – SF

D. FORMAT CATEGORIES

D01. BILLBOARDS

• Amazon Music and Overall Murals and Rapport LA for Breakthrough Artist
• Amazon Prime Video and Overall Murals and Rapport LA for Let’s Change The Business
• Heather Hills Senior Living and Extra Credit Projects for Heather Hills Senior Living Campaign
• Lamar Advertising and Extra Credit Projects for Lamar 120th Anniversary OOH Campaign
• Netflix and Midnight Oil for “Glass Onion: A Knives Out Mystery” Dimensional Billboard Custom Installation
• RODCO Steel Distributors and Lamar Advertising for RODCO Steel Distributors
• Sextro Vodka and BooneOakley for Sextro Vodka

D02. STREET FURNITURE

• Google and Google Creative Lab and BBH USA for Google Search: Find That Thing
• Pennsylvania Department of Community & Economic Development and Red House Communications and Intersection for “Butt No” to Fight Cigarette Litter in Philadelphia 
• San Francisco Department of Environment – REUSE and Boyce-Mangin for REUSE – SF

D.03 TRANSIT

• American Express and Universal McCann and Rapport for Member When – Jet Bridges
• Aristocrat Gaming and Company 8 Ad Group and Kre8 Media Outdoor for Aristocrat’s “The Curve” Iconic Mobile Billboard
• Ballast Point Brewing Company and CUENTO Marketing for Ballast Point Brewing Company’s SoCal Vehicle SWARM
• Collective and OUTFRONT STUDIOS for Collective: You Create. We Calculate.
• Netflix and Mediahub and Rapport for Wednesday
• Constellation Brands – Two Lane Beer and Delta Media, and NMB Media for Luke Bryan’s Two-Lane Beer Promotion

D04. PLACE-BASED OOH

• Gerald R. Ford International Airport and Extra Credit Projects for GFIA Nonstop Items
• Mars Wrigley – M&M’S® and The Mars Agency for M&M’S® Album Art

D05. COMBINED MULTI-OOH FORMATS

• 20th Century Studios and OMG23 for Avatar: The Way of Water
• The New York Times and Omnicom – Outdoor Media Group for The New York Times – Independence
• MilkPEP and GALE, Grand Visual, and Talon for MilkPEP Supports Female Marathoners via an Inspiring OOH Campaign
• Netflix and Mediahub and Rapport for Wednesday
• Netflix and Midnight Oil, Mediahub, and Rapport for Slumberland OOH Campaign
• Postmates and Mother LA and Kinetic Worldwide for Get it on
• Sextro Vodka and BooneOakley for Sextro Vodka
• Uber for Uber Eats