OAAA’s Discover OOH Agency Day series offers a unique opportunity for today’s ad industry leaders to gather, connect, and explore the strengths of OOH advertising.
In mid-November, this free networking and educational event took place at the JW Marriott Marquis Miami, where local agency leaders, marketing professionals, and industry enthusiasts soaked up the latest research, case studies, and trends that prove the power and potential of OOH.
Agenda
- Opening Remarks – Presenter: Jeff Jan
- Sponsor Thank You’s & Industry Trends – Presenter: Haylee Cotta
- Research & Insights – Presenter: Steve Nicklin
- Lamar Section — Presenters: Corey Salomone & Scott Shafranek
- Vector Section – Presenter: Gary Greenstein
- Altermark Section – Presenter: Claudia Damas
- Clear Channel Section – Presenter: Ryan Frazier
- Outfront Section — Presenter: Chris Malle
Similar to our past Agency Days, the event was sponsored by Clear Channel, Lamar, Outfront, and Vector, and we also welcomed two new sponsors: Altermark, who joined as a presenting sponsor, and Becker Boards, who sponsored our beverage station.
Join OAAA’s Steve Nicklin as he reviews the latest trends and proof points to help members maximize their positioning of OOH with advertisers, agencies and prospects.
Stay current on key research, see the latest forecast for year-end 2023 OOH spend performance, and get a sneak peek at the ad media forecast for 2024.
Click here to access the recording of this webinar.
Click here to access the deck from this webinar.
Since 2019, OAAA and Geopath have co-hosted a welcome reception for industry leaders attending Out of Home New York (formerly Digital Signage Week). This year, the event saw record attendance, thanks in no small part to our partners Reveal Mobile and Vistar Media.
The R Lounge at the Renaissance Times Square Hotel was the perfect setting to celebrate the impressive impact of OOH, surrounded by Times Square’s iconic OOH displays.
As we look to further understand OOH’s true impact, OAAA and Reveal Mobile used the occasion to announce a new partnership to revolutionize the way we measure industry-wide PSA initiatives. Starting with Ad Council campaigns in 2024, Reveal Mobile will use their location-based marketing solutions to help the industry quantify the tangible influence of billboards and public service announcements, making advertising campaigns more actionable.
“We appreciate OAAA’s dedication to the cause of not just lifting revenue but also doing the hard work around best practices, policies, and guidelines.”
Meanwhile, Vistar Media elevated the event’s spirit, both figuratively and literally. Their signature cocktail – the Vistar Velocity – not only delighted the taste buds but also symbolized their unique contribution to the OOH space. It was a reminder of how Vistar Media blends creativity with data-driven strategies to offer refreshing programmatic solutions.
“Out of Home New York features great events, including the OAAA reception, which bring the entire OOH industry together. These moments provide an opportunity for the OOH industry to foster collaboration between buyers and media owners, to learn, brainstorm and cultivate new innovations in person.”
The collaboration of these two giants at the reception hinted at a future where OOH advertising is not just seen but also felt, measured, and celebrated. Cheers to the advancements of today that shape the successes of tomorrow!
OAAA’s Discover OOH Agency Day series offers a unique opportunity for today’s ad industry leaders to gather, connect, and explore the strengths of OOH advertising.
In late September, this free networking and educational event took place at The LINE Austin, where local agency leaders, marketing professionals, and industry enthusiasts soaked up the latest research, case studies, and trends that prove the power and potential of OOH.
Agenda
- Introduction & Industry Trends
- Research & Insights
- Unlock OOH Transformation
- Unlock OOH Journeys
- Unlock OOH Experiences
- Unlock OOH Creativity
The event wrapped up with a cocktail reception for agency leaders, creatives, planners, buyers, digital strategists, PR pros, and OOH experts to connect and digest the latest insights on OOH.
This Discover OOH Agency Day event was hosted by OAAA in partnership with Clear Channel Outdoor, Lamar, OUTFRONT, and Vector. The next OOH Agency Day will be held in Miami – details to come!
Retail Media is set to account for over 20% of digital ad spend in 2024 and will see double-digit growth over the next few years. Join our upcoming masterclass with digital advertising expert Steven Golus to learn the basics and beyond for retail media, including:
- Physical vs. Digital
- Monetization methods
- Predictions for the future
- The role OOH plays
Click here to access the recording of this webinar.
Click here to access the deck from this webinar.
Click here to access the OOH Impact: Retail & Influencer Marketing Study.
Have you noticed it’s harder than ever to recruit, retain, engage, and motivate emerging generations? You’re not alone. Gen Z is now the fastest-growing generation in the workforce and it’s critical that we understand how to unlock their potential for the future of the OOH industry.
Join OAAA’s Anna Bager and acclaimed speaker and researcher Jason Dorsey for a high-energy, interactive workshop on the generational divide on Wednesday, September 27th from 3-4 pm ET.
Topics will include:
- Common myths assigned to each generation
- What actually works to drive recruiting, retention, trust, and communication
- How advertisers can tap OOH to engage with younger generations
You’ll walk away with specific, practical, no-cost, and low-cost strategies that can be implemented right away.
Click here to access a recording of this webinar.
Click here to access the slide deck from this webinar.
Join The Harris Poll CEO John Gerzema and OAAA SVP of Marketing & Analytics Steve Nicklin on Tuesday, September 12th, from 2-3 pm ET as they reveal OOH’s biggest year-end opportunities in the latest consumer insights study.
To help you drive Q4 business, we’ll be exploring:
- Holiday Shopping: What, when, why, and how much
- Holiday Travel: Changing behaviors, modes of transport, and inflation’s potential impact
- Key Product Categories: OOH notice and engagement rates, along with the most successful messaging, for the legal, hotel, and home improvement store categories
Click here to access the recording of today’s session.
Click here to access the deck from today’s session.
The OOH Media Plan Awards program honors efficient and effective OOH and digital out of home (DOOH) media plans that maximize the synergies between media and creative strategies within an available budget. Media Plan Award winners tap into the emotional fabric of society and promote inspiring messages that elevate the entire industry.