Join us for a discussion on earning client commitment to creativity. Attendees will learn practical strategies for earning client buy-in, overcoming common creative barriers, and executing campaigns that make the most of OOH’s unique impact as a medium. The webinar will also include a topline review of best practices and OAAA resources available to help OOH companies make a stronger case for stronger creative.
Speakers:
- Melody Roberts, Founder & CCO – OOHC; VP of Creative, Meadow Outdoor Advertising
- Brandon Sweeney, Creative Director – Link Outdoor Media
- Karen Goumakos, General Sales Manager – Reagan Outdoor Advertising
- Gale Bonnell, Vice President of Business Development – Adams Outdoor Advertising
- Moderator: Mendi Robinson, VP of Creative – Lamar Advertising Company
Published: June 8, 2026