Each year, Cannes Lions International Festival of Creativity brings together the global advertising and marketing community to celebrate the industry’s most innovative work and shape the future of media, creativity, technology, and brand storytelling. As the Festival continues to evolve, out of home is playing an increasingly important role in those conversations.
Anna Bager, OAAA President & CEO and Greg And, SVP, Revenue, Growth & Membership will be on the ground representing the OOH industry throughout the week, helping elevate the medium’s role in today’s media landscape and ensuring OOH remains part of the industry’s biggest conversations. Alongside many OAAA member companies, OAAA’s presence at Cannes reflects the continued momentum, innovation, and cultural relevance of OOH across the global advertising ecosystem.
This year’s programming includes OAAA’s featured event, The Human Medium: The Power of Out of Home in the Media Mix, presented in partnership with Beet.TV at Hôtel Barrière Le Majestic. The event will bring together leading voices across media, marketing, sports, and culture for conversations exploring how OOH drives presence, performance, creativity, and connection in today’s increasingly digital world.
In addition to OAAA’s hosted programming, Bager and Ald will participate in industry meetings, media interviews, and conversations throughout the Festival week, highlighting the growing impact of OOH and sharing the industry’s latest trends, insights, and innovations.
Stay tuned for highlights and key takeaways from OAAA and our members throughout Cannes Lions 2026.
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OAAA Schedule of Events
Wednesday, June 24
Pladge 3CV Breakfast
9AM – 11AM CEST | Lucia Beach
Note: Invite only
Fireside 1
4:10-4:30PM CEST | Hôtel Barrière Le Majestic
Panel 1 – From Stadiums to Streets: How OOH Drives Performance Through Sports + Culture
4:30 – 4:55pm | Hôtel Barrière Le Majestic
As sports and live cultural moments become some of the last true shared experiences, brands are increasingly turning to out of home to capture attention, build fandom, and drive measurable business results. From major sporting events and team partnerships to everyday moments of movement and community, OOH is uniquely positioned to connect brands with audiences in high-energy, high-attention environments. This session will explore how advertisers are using OOH to activate around sports, fuel performance outcomes, and turn real-world presence into action across the consumer journey.
- Ian Dallimore, VP of Digital Growth & GM of Programmatic, Lamar
- Scott Lepkofker, Chief Media Officer, Elite Media Group
- Scott Marsden, VP, Client Strategy, PMG
- Moderator: Lucy Markowitz, SVP, GM, Vistar Media
Panel 2 – Out of Home Everywhere: Building Presence Across Everyday Environments
5:10 – 5:30pm | Hôtel Barrière Le Majestic
OOH has evolved into a connected media ecosystem that reaches consumers throughout the rhythms of everyday life. From travel and commuting to fueling up, shopping, and entertainment, brands are using OOH formats across environments to create more consistent, context-aware engagement. This conversation will explore how advertisers are thinking holistically about presence across the physical world and why the diversity of OOH environments has become one of the medium’s greatest strengths.
- Dan Levi, EVP & CMO, Clear Channel Outdoor
- Scott Pawloski, CRO, GSTV
- Brian Rappaport, Founder & CEO, Quan Media Group
- Zoe Housman, VP, Head of Marketing, Influencer & Strategic Projects, L’Oréal USA
- Moderator: Esther Raphael, CMO, Intersection
Fireside 2 – Why OOH Matters in a Digital-First World
5:30 – 5:50pm | Hôtel Barrière Le Majestic
As media becomes increasingly automated, personalized, and screen-based, out of home is standing out for its ability to connect with people in the real world by delivering presence, context, and shared cultural moments that digital alone can’t replicate. In this conversation, media leaders and digitally native marketers explore why OOH is gaining renewed relevance, and how brands rooted in digital are turning to the physical world to drive attention, emotion, and lasting impact.
- Tim Armstrong, CEO, Flowcode
- Moderator: Chris Grosso, CEO, Intersection
Networking Cocktail Reception
5:50pm – 7pm
Published: May 28, 2026