Co-Founder and Chief Creative Officer, JOAN
The OBIE Awards are the oldest and most prestigious honors for creative excellence in out of home (OOH) advertising design. OBIE, short for obelisk, refers to the ancient stone pillars that served as the foundation of modern advertising–where posts and pictures informed the masses in town squares across ancient Egypt, and then around the world.
For the last 81 years, the OBIEs have honored the best, most innovative, breath-taking activations in our industry. From spectacular digital screens with addressable video to inventive transit takeovers, from eye-popping billboard campaigns to state-of-the-art augmented reality and experiential programs, OOH grows every day in whole new ways.
The OBIEs bring you the best designs in our industry–whether complex, layered storytelling or simple, reductionist campaigns–meant to stop time for a moment. It’s no wonder OOH remains creatives’ favorite medium.
NEW THIS YEAR! The Student OBIE Awards, learn more here.
We have extended the deadline! The FINAL deadline is Friday, January 19th, 2024 at 11:59 PM ET.
First and foremost, the OBIE Awards honor creative excellence, valuing brilliantly executed ideas and innovative thinking over experiments, data, or technological novelty.
There is no limit to the number of entries allowed by an organization, as long as they meet the entry eligibility guidelines.
Entries must be authorized for submission by agencies, brands, and/or clients.
DEADLINES & FEES
⬇️ Keep scrolling to see the 2024 OBIE Awards Judges. ⬇️
Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years. Every year, OAAA members play an important role in selecting the next brand to receive this honor, representing the pinnacle of success over a sustained career.
Voting for the 2024 Obie Hall of Fame is now closed.
When is the final deadline?
The final deadline to submit entries is Friday, January 19, 2024.
Can I submit if I’m outside the U.S.?
International campaigns can only be entered in the International category.
Who judges the OBIE Awards?
The OBIE Awards are chosen by a panel of experts curated by OAAA, including ad industry luminaries, brand leaders, and influential creatives.
What materials do I need to enter?
You can see a PDF of the entry form for reference here. You will need to provide the name of the agency or company responsible for the creative execution, a brief description of the work, a list of key members responsible for the campaign, at least one high-resolution image, and certify that you have permission to enter the work.
I’m having a technical issue. Who do I contact?
If you’re having technical issues, please contact [email protected].
What forms of payment are accepted?
Can I edit my entry after I submit?
Unfortunately, once you have submitted and paid for your entry, you will not be able to log in to edit the form in any way. If there is factual information that is incorrect, please contact the awards team to request a change.
When and how will the finalists be announced?
Finalists will be contacted by the OAAA awards team and announced in March.
When and how are winners announced?
Winners will be revealed at the 82nd Annual OBIE Awards ceremony at the 2024 OAAA OOH Media Conference on April 30th in Carlsbad, CA (near San Diego).
How many finalists and winners will be selected?
The total number of finalists and winners is up to the judges’ discretion. Some categories may not have any finalists or winners if the work doesn’t meet OBIE-worthy standards set by the jury.
What do finalists and winners get?
Entries that become finalists and winners will be showcased at the 82nd Annual OBIE Awards ceremony on April 30th in Carlsbad, CA (near San Diego).
Work will also be featured in various ways, including promotion and publication at the sole discretion of OAAA.
The 2024 OBIE book will be available after the winners are announced in April.
You can purchase previous OBIE books here.
Co-Founder and Chief Creative Officer, JOAN
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