Out of Home Advertising Up in Q1 2023 in Midst of Challenging Economy
Despite economic headwinds, the quarter was the second highest in first quarter volume in the history of OOH, and also outpaced Q1 2019.
The OAAA awards program recognizes marketing excellence through the powerful combination of creative, location, data, and context in OOH advertising. OAAA elevates OOH through our awards that recognize the most impactive creative, best media plans, and the best of local.
Despite economic headwinds, the quarter was the second highest in first quarter volume in the history of OOH, and also outpaced Q1 2019.
Military Appreciation Month Campaign in Partnership with the Out of Home Advertising Association of America Invites Americans to Share Messages of
1/3 of consumers are persuaded by influencers to make a purchase WASHINGTON, D.C. – April 19, 2023 – New research shows that out of home (OO
For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a na
As marketers seek to reach shoppers over the next few months, out of home advertising shows renewed, strong engagement for brands, especially acros
Honoring out of home excellence in cities large and small NASHVILLE, TN. – March 29, 2023 – The Out of Home Advertising Association of Ameri
20th Century Studios for “Avatar: The Way of Water” campaign created by Disney takes home the Gold and Platinum OBIE Awards NASHVILLE, TN. �
The year’s fastest-growing medium, OOH revenue hits $8.6 billion WASHINGTON, D.C. – March 28, 2023 – Out of home (OOH) advertising revenue
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas
NASHVILLE, TN. – March 16, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire ou
Keynote to Address Bipartisan Infrastructure Law WASHINGTON, DC – The Out of Home Advertising Association of America (OAAA), the leading trade
Nearly 80% of consumers have engaged with an OOH ad in the past 60 days, according to a new OAAA and Morning Consult survey. WASHINGTON D.C. (M
A Record-Breaking Year for OBIE Award Entries Winners will be announced March 28th at the OAAA/Geopath OOH Media Conference Washington, DC (
This year, 13 scholarships will be awarded in the amount of $5,000 each. The deadline to apply is June 16, 2023.
The OAAA congratulates Rep. Sam Graves (R-MO) on his selection as Chairman of the House Committee on Transportation & Infrastructure. Graves
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