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Awards

The OAAA awards program recognizes marketing excellence through the powerful combination of creative, location, data, and context in OOH advertising. OAAA elevates OOH through our awards that recognize the most impactive creative, best media plans, and the best of local.

Download the creative assets for the OAAA awards here.

OBIE Awards

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Student OBIE Awards

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OOH Media Plan Awards

Call for Entries Closed

Industry Awards

Nominations Closed

Local Case Study Awards

Closed for Entry

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Dec 5, 2023

News & Press Releases

OAAA Names 2023 OOH Media Plan Awards Winners

MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C.

Dec 5, 2023

News & Press Releases

New Study From Benchmarketing Finds Shifting Greater Share To Out Of Home Media Drives Higher Effectiveness And ROI For Brands

DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s s

Dec 5, 2023

News & Press Releases

10 Questions with OAAA CMO Julie Thompson

Q1. What brought you to OAAA? At the very start of the 2020, OAAA’s President Anna Bager asked me to consult on a recovery plan for the out of

Nov 16, 2023

News & Press Releases

U.S. Out of Home Advertising Continues 2023 Growth with 1.1% Increase in Q3

Digital OOH Accounts for Nearly One Third of Sales In Q3, Up 6.8% From A Year Ago November 16, 2023 (Washington, D.C.) – Out of home (OOH) adv

Nov 2, 2023

News & Press Releases

OAAA Launches 2024 OBIE Awards Call for Entries

From strikingly simple creative to cutting-edge executions, the moment has arrived for you to submit your best out of home (OOH) designs for the 20

Nov 1, 2023

News & Press Releases

OAAA Launches Inaugural Student OBIE Awards

For the last 81 years, the OBIE Awards have recognized the most innovative activations in the out of home (OOH) industry. This year, we’re adding a

Sep 21, 2023

News & Press Releases

US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

OOH Produces Second-Largest Quarterly Volume in History of the Medium September 21, 2023 (Washington, DC) – Out of home (OOH) advertising reve

Sep 18, 2023

News & Press Releases

Gen Z Will be Traveling for Longer and Spending More This Holiday Season, Creating Major Opportunities for OOH Advertisers Looking to Reach These Highly Coveted Consumers

More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, ac

Sep 8, 2023

News & Press Releases

2023 OOH Media Plan Awards Judges Revealed

Since 2000, the Out of Home Association of America (OAAA) has championed smart out of home (OOH) executions through the annual OOH Media Plan Award

Events Events – OOH Media Plan Awards

4 Aug

2023 Media Plan Awards

Jul 25, 2023

News & Press Releases

OAAA Appoints Ad Industry Champion Julie Thompson as EVP & CMO to Elevate and Amplify the OOH Industry

To take advantage of the growing surge in OOH’s popularity and relevance, OAAA also promotes Jeff Jan and Kate Scanlan focused on industry growth

Jun 8, 2023

News & Press Releases

OAAA Partners with National Geographic on World Ocean Day

Billboards Across the United States Will Feature Underwater Imagery Highlighting the National Geographic Pristine Seas Global Expedition and the Un

May 18, 2023

News & Press Releases

Out of Home Advertising Up in Q1 2023 in Midst of Challenging Economy

Despite economic headwinds, the quarter was the second highest in first quarter volume in the history of OOH, and also outpaced Q1 2019.

May 16, 2023

News & Press Releases

OAAA Supports USO, Clear Channel Outdoor Nationwide Digital Billboard Campaign Inspiring American Support for Military Service Members & Families

Military Appreciation Month Campaign in Partnership with the Out of Home Advertising Association of America Invites Americans to Share Messages of

Apr 19, 2023

Morning Consult

Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult

1/3 of consumers are persuaded by influencers to make a purchase WASHINGTON, D.C. – April 19, 2023 – New research shows that out of home (OO

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Awards

OBIE Awards

ENTER NOW

Student OBIE Awards

ENTER NOW

OOH Media Plan Awards

Call for Entries Closed

Industry Awards

Nominations Closed

Local Case Study Awards

Closed for Entry

RelatedNews & Events

Ready toJoin Us

Related
News & Events

Ready to
Join Us