OAAA Names 2023 OOH Media Plan Awards Winners
MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C.
The OAAA awards program recognizes marketing excellence through the powerful combination of creative, location, data, and context in OOH advertising. OAAA elevates OOH through our awards that recognize the most impactive creative, best media plans, and the best of local.
Download the creative assets for the OAAA awards here.
MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C.
DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s s
Q1. What brought you to OAAA? At the very start of the 2020, OAAA’s President Anna Bager asked me to consult on a recovery plan for the out of
Digital OOH Accounts for Nearly One Third of Sales In Q3, Up 6.8% From A Year Ago November 16, 2023 (Washington, D.C.) – Out of home (OOH) adv
From strikingly simple creative to cutting-edge executions, the moment has arrived for you to submit your best out of home (OOH) designs for the 20
For the last 81 years, the OBIE Awards have recognized the most innovative activations in the out of home (OOH) industry. This year, we’re adding a
OOH Produces Second-Largest Quarterly Volume in History of the Medium September 21, 2023 (Washington, DC) – Out of home (OOH) advertising reve
More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, ac
Since 2000, the Out of Home Association of America (OAAA) has championed smart out of home (OOH) executions through the annual OOH Media Plan Award
To take advantage of the growing surge in OOH’s popularity and relevance, OAAA also promotes Jeff Jan and Kate Scanlan focused on industry growth
Billboards Across the United States Will Feature Underwater Imagery Highlighting the National Geographic Pristine Seas Global Expedition and the Un
Despite economic headwinds, the quarter was the second highest in first quarter volume in the history of OOH, and also outpaced Q1 2019.
Military Appreciation Month Campaign in Partnership with the Out of Home Advertising Association of America Invites Americans to Share Messages of
1/3 of consumers are persuaded by influencers to make a purchase WASHINGTON, D.C. – April 19, 2023 – New research shows that out of home (OO
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