A Record-Breaking Year for OBIE Award Entries
Winners will be announced March 28th at the OAAA/Geopath OOH Media Conference
Washington, DC (March 2, 2023) – The OAAA is extremely proud to reveal the finalists for the 81st Annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry.
Below is this year’s OBIE Awards shortlist – 131 finalists across 27 categories, selected from a record-breaking total of 813 entries.
Our esteemed 2023 OBIE Awards jury, led by FCB New York’s Chief Creative Officer Gabriel Schmitt, took part in a highly engaging, all-day virtual judging session to debate the most standout elements of OOH excellence, and to hand-select the medal-deserving campaigns of 2022.
Winners in the Bronze, Silver, Gold and Platinum tiers will be revealed on Tuesday, March 28, during the 2023 OAAA/Geopath OOH Media Conference, taking place in Nashville, Tennessee.
To reserve your seat at the live OBIEs show, or to register for the conference, head over to: oaaa.ooh2023.com.
See you there!
OAAA OBIE Awards team
2023 OBIE Awards Finalists
A. SPECIALTY CATEGORIES
A01. BUZZWORTHY
- Algorand and Invisible North and Billups for Algorand Times Square Takeover
- Android and Media Futures Group for Android Go Big Q4 ’22 – Luda
- LG x Lucasfilm and HS Ad for The World’s First Billboard in Aurebesh
- Netflix for Resident Evil
- Nissan and TBWA\Chiat\Day and Outdoor Media Group for Nissan Thrill Super Bowl 2022
- Spanx and GUT and Noble People for Spanx White Pants with Silver Lining Technology
A02. CONTEXTUAL
- ABC and OMG23 for Abbott Elementary
- Gesa Credit Union and Copacino Fujikado for A Healthier Approach to Money Bus Integrations
- Intel Evo and Overall Murals, Dentsu and Posterscope for Laptops. Evolved.
- Sixt USA and 19:13 for Sixt Airport Installation
- Wendy’s and Saatchi & Saatchi X for Don’t Arch
A03. CUSTOM INSTALLATION
- Blue Origin and Rocket City Digital for Blue Origin’s “Take Flight” Experiential Billboard
- goodr and Lamar Advertising for $25 Active Sunglasses for Anyone
- Kraft Foods Jet-Puffed Marshmallows and The Kitchen @ Kraft Heinz for GLOW in the Dark Billboards
- RODCO Steel Distributors and Lamar Advertising for RODCO Steel Distributors
- Seven Feathers Casino Resort and Anvil Northwest for Seven Feathers Consecutive Boards
- Sony Pictures and Midnight Oil and Rapport for “Lyle, Lyle, Crocodile” Dimensional Billboard
A04. DATA USE & TECHNOLOGY
- Meta and Creative X, Media Monks, and Publicis Media for Built By All of Us
- NBA and GLOW, MediaHub, Rapport, and Vistar Media for 2022 NBA Postseason: 75th Anniversary
A05. INTERACTIVE (ONLINE INTEGRATION)
- Edrington’s Glenrothes and Colossal Media and Nova Marketing for Glenrothes
- Google and MFG, Overall Murals, and Kinetic Worldwide for Find that Thing
- Karat Financial and Brex Billboard Rewards for Billboards: The Ultimate Social Media!
A06. EXPERIENTIAL (PHYSICAL PRESENCE)
- BYOMA and Company X Marketing for BYOMA: Better Skin Glass Bus
- Comedy Central and Clear Channel for South Park 25th Anniversary Denver International Airport Activation
- Dr. Dennis Gross and Vector Media for Dr. Dennis Gross “Peel Mobile”
- goodr and Alchemy Media for goodr NYC Oasis
- M.M. LaFleur and Vector Media for “You’ve Arrived” Mobile Pop-Up
- Netflix and Outdoor Media Group and Boldsite Media for Ozark – Snell Farm
A07. INTEGRATED MULTI-MEDIA
- Gerald R. Ford International Airport and Extra Credit Projects for GFIA Integrated Logo Campaign
- MilkPEP and GALE, Grand Visual, and Talon for MilkPEP Supports Female Marathoners
- Nordstaat Brewing and Adams Outdoor Advertising for Nordstaat Brewing
A08. INTERNATIONAL
- Black Diamon Cheesestrings and Epitaph Group Inc. for Cheesestrings Swap Activation
- Kraft Heinz Company – Philadelphia Cream Cheese and Carat Canada for Taste of Heaven
- Notion and Evolve OOH for For Your Life’s Work.
- Pizza Pizza and Zulu Alpha Kilo for Pizza Pie Charts
- Science World and Rethink and JSI Communications for Science World T.rex
- TV 2 Denmark and Armstrong Film, Acecat VFX, and PHD Denmark for Tinka og sjælens spejl
B. INDUSTRY CATEGORIES
B01. AUTOMOTIVE
- BMW of North America and Goodby Silverstein & Partners for BMW i4 M50 by Kith
- Car City and Extra Credit Projects for Car City $39 Down
- Hyundai of Dothan and Out of Home Creative for Zombie Apocalypse
- Hyundai IONIQ 5 and Innocean USA and Canvas Worldwide for Hyundai Genesis G90
- Sixt USA and 19:13 for Sixt Airport Installation
B02, CONSUMER PRODUCTS & SERVICES
- American Express and Universal McCannand Rapport for Member When – Jet Bridges
- FirstBank and TDA_Boulder and Project X for FirstBank – Less Intimidating Bankers
- Intel Evo and Overall Murals, Dentsu and Posterscope for Laptops. Evolved.
- Lee’s and OUTFRONT STUDIOS for Lee’s – Weeeeee Love Plumbing
- Postmates and Mother LA and Kinetic Worldwide for Get it on
- Skatell’s Manufacturing Jewelers and Adams Outdoor Advertising for Moving Diamond
- The Zen Dens and Adams Outdoor Advertising for Let Go And Float Tease + Reveal
- Urban Nirvana and Adams Outdoor Advertising for Unwind
B03. DIRECT TO CONSUMER
- Casper and Quan Media Group for Casper 2022 OOH
- Paul Smith and Overall Murals for Tease & Reveal
- Zora and Colossal Studios for State Of Mind
B04. ENTERTAINMENT, LIVE EVENTS & GAMING
- Air Zoo and Adams Outdoor Advertising for 2022 Air Zoo Campaign
- Amusements & Entertainment and Cumulus Radio, Inc MN and Clear Channel Outdoor for Half Assed Morning Show Campaign
- NBA and GLOW, MediaHub, Rapport, and Vistar Media for 2022 NBA Postseason: 75th Anniversary
- Seven Feathers Casino Resort and Anvil Northwest for Seven Feathers Consecutive Boards
B05. FASHION & LUXURY GOODS
- adidas and Gucci and OUTFRONT STUDIOS for adidas x Gucci
- Columbia Sportswear and Universal McCann, Rapport and Lightbox OOH Video Network for Columbia Warmth Melts Icy NYC Windows
- L’Oréal – Yves Saint Laurent Libre and BETC for Yves Saint Laurent Libre
B06. FOOD & BEVERAGE
- The Coca-Cola Company and Kinetic Worldwide for Coca-Cola Dreamworld Glass Bus
- Jollibee and David&Goliath and Billups for Jollibee Tasty OOH
- Mars Wrigley – M&M’S® and The Mars Agency for M&M’S® Album Art
- Sextro Vodka and BooneOakley for Sextro Vodka
- Thomas’ Breads and Colossal Studios, Starcom Media, 1000Heads and Vault Communications for Wake Up to What’s Possible
- Wendy’s and Saatchi & Saatchi X for Don’t Arch
B07. FILM & MEDIA
- Amazon Prime Video and Overall Murals and Rapport LA for Let’s Change The Business
- 20th Century Studios and OMG23 for Avatar: The Way of Water
- Lamar Advertising and Extra Credit Projects for Lamar 120th Anniversary OOH Campaign
- Netflix for Resident Evil
- Paramount Pictures and Midnight Oil for “Sonic the Hedgehog 2” OOH Campaign
- The Walt Disney Company and LG Electronics for Oswald’s Larger-Than-Life Greeting for Disney’s 100th Anniversary
- Warner Bros. and Midnight Oil for “Fantastic Beasts: The Secrets of Dumbledore” Dimensional Billboard
B08. RETAIL
- Halo Collective and OUTFRONT STUDIOS for Budega
- Nike and Wieden + Kennedy Portland for The NWSL is Never Done
- Paul Smith and Overall Murals for Signature Stripe
B09. PUBLIC SERVICE & NONPROFITS
- ArchCity Defenders and HLK for Justice for Some
- ArtPop Street Gallery for ArtPop Street Gallery Class of 2022
- California Tobacco Control Program – Undo.org and Overall Murals and Duncan Channon for The Little Big Lies
- Childhood Domestic Violence and OUTFRONT STUDIOS for Childhood Domestic Violence: Change the Ending
- EARTHDAY.ORG and Extra Credit Projects for Earth Day Invest In Our Planet
- Iranian Diaspora Collective and MilkMoney for “WOMAN. LIFE. FREEDOM.” OOH Campaign
- Lamar Advertising and Extra Credit Projects for George Lois Tribute OOH
- Lamar Advertising for Dream
- OAAA and Extra Credit Projects for Betty White Tribute OOH
- Ukraine and OUTFRONT STUDIOS for UNITED WE STAND WITH UKRAINE
B10. TRANSPORTATION, TRAVEL & TOURISM
- Bayou Country Crawfish Trail and Lamar Advertising for Pinch My Tail!
- Expedia Group and Wieden + Kennedy Portland and Billups for VRBO Only You and Your People
- Gerald R. Ford International Airport and Extra Credit Projects for GFIA Logo OOH Campaign
C. CRAFT CATEGORIES
C01. COPYWRITING
- Disney Media and Entertainment Distribution and Proof Creative for Disney+
- Halo Collective and OUTFRONT STUDIOS for Budega
- Mr. Mister Mosquito and OUTFRONT STUDIOS for Get Revenge
- Nike and Wieden + Kennedy Portland for The NWSL is Never Done
- Stytch and Division of Labor and Brex Billboard Rewards for Go Passwordless
C02. DIGITAL DESIGN
- Amusements & Entertainment and Cumulus Radio, Inc MN and Clear Channel Outdoor for Half Assed Morning Show Campaign
- Netflix for Resident Evil
- The Output for Output Global Talents Open Call
- Patron and MediaHub and Rapport for Patron – El Alto
C03. ILLUSTRATION
- Amazon Music and Overall Murals and Rapport LA for Breakthrough Artist
- Amazon Prime Video and Overall Murals and Rapport LA for Let’s Change The Business
- Edrington’s Glenrothes and Colossal Media and Nova Marketing for Glenrothes
- Warner Media – Looney Tunes and Movement Strategy and Overall Murals for Tweety’s 80th Birthday
- Thomas’ Breads and Colossal Studios, Starcom Media, 1000Heads, and Vault Communications for Wake Up to What’s Possible
C04. PHOTOGRAPHY
- Melograno Premium Craft Cocktails and Dough Agency for Melograno Premium Craft Cocktails Launch Campaign
- San Francisco Department of Environment – REUSE and Boyce-Mangin for REUSE – SF
D. FORMAT CATEGORIES
D01. BILLBOARDS
- Amazon Music and Overall Murals and Rapport LA for Breakthrough Artist
- Amazon Prime Video and Overall Murals and Rapport LA for Let’s Change The Business
- Heather Hills Senior Living and Extra Credit Projects for Heather Hills Senior Living Campaign
- Lamar Advertising and Extra Credit Projects for Lamar 120th Anniversary OOH Campaign
- Netflix and Midnight Oil for “Glass Onion: A Knives Out Mystery” Dimensional Billboard Custom Installation
- RODCO Steel Distributors and Lamar Advertising for RODCO Steel Distributors
- Sextro Vodka and BooneOakley for Sextro Vodka
D02. STREET FURNITURE
- Google and Google Creative Lab and BBH USA for Google Search: Find That Thing
- Pennsylvania Department of Community & Economic Development and Red House Communications and Intersection for “Butt No” to Fight Cigarette Litter in Philadelphia
- San Francisco Department of Environment – REUSE and Boyce-Mangin for REUSE – SF
D.03 TRANSIT
- American Express and Universal McCann and Rapport for Member When – Jet Bridges
- Aristocrat Gaming and Company 8 Ad Group and Kre8 Media Outdoor for Aristocrat’s “The Curve” Iconic Mobile Billboard
- Ballast Point Brewing Company and CUENTO Marketing for Ballast Point Brewing Company’s SoCal Vehicle SWARM
- Collective and OUTFRONT STUDIOS for Collective: You Create. We Calculate.
- Netflix and Mediahub and Rapport for Wednesday
- Constellation Brands – Two Lane Beer and Delta Media, and NMB Media for Luke Bryan’s Two-Lane Beer Promotion
D04. PLACE-BASED OOH
- Gerald R. Ford International Airport and Extra Credit Projects for GFIA Nonstop Items
- Mars Wrigley – M&M’S® and The Mars Agency for M&M’S® Album Art
D05. COMBINED MULTI-OOH FORMATS
- 20th Century Studios and OMG23 for Avatar: The Way of Water
- The New York Times and Omnicom – Outdoor Media Group for The New York Times – Independence
- MilkPEP and GALE, Grand Visual, and Talon for MilkPEP Supports Female Marathoners via an Inspiring OOH Campaign
- Netflix and Mediahub and Rapport for Wednesday
- Netflix and Midnight Oil, Mediahub, and Rapport for Slumberland OOH Campaign
- Postmates and Mother LA and Kinetic Worldwide for Get it on
- Sextro Vodka and BooneOakley for Sextro Vodka
- Uber for Uber Eats