OBIE Awards

Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry.

Call for Entries will open soon.

The OBIE Awards are the oldest and most prestigious honors for creative excellence in out of home (OOH) advertising design. OBIE, short for obelisk, refers to the ancient stone pillars that served as the foundation of modern advertising–where posts and pictures informed the masses in town squares across ancient Egypt, and then around the world.

For the last 83 years, the OBIEs have honored the best, most innovative, breath-taking activations in our industry. From spectacular digital screens with addressable video to inventive transit takeovers, from eye-popping billboard campaigns to state-of-the-art augmented reality and experiential programs, OOH grows every day in whole new ways.

The OBIEs bring you the best designs in our industry–whether complex, layered storytelling or simple, reductionist campaigns–meant to stop time for a moment. It’s no wonder OOH remains creatives’ favorite medium.

To learn more about the 3rd Annual Student OBIE Award, go here.

The judges for the 2026 OBIE Awards will be announced soon.

Work will be judged by a panel of experts curated by OAAA, including ad industry luminaries, brand leaders, and influential creatives.

Scroll down to see the 2025 Jury.

Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years. Every year, OAAA members play an important role in selecting the next brand to receive this honor, representing the pinnacle of success over a sustained career.

Voting for the 2026 OBIE Hall of Fame will open soon. Stay tuned!