OBIE Awards

The OBIE Awards, the out of home industry’s most storied creative honor, are entering an exciting new chapter. Beginning in 2026, the OBIEs will debut as a standalone event in October in New York City, expanding their visibility and making the celebration even more accessible to agencies, brands, and creative leaders across the industry.

Learn more about the 2026 OBIE Awards below.

The 2026 OBIE Awards:

A New Era for Out of Home’s Highest Creative Honor

A reimagined, standalone event celebrating standout creative in OOH

is coming to New York City in October 2026

For more than 80 years, the OBIEs have recognized the ideas and campaigns that define the power of out of home. Moving to a dedicated evening allows the awards to take center stage, spotlighting the breakthrough work and bringing together the creative talent shaping the future of the medium. As OOH continues to evolve through digital innovation, experiential storytelling, and new measurement tools, the OBIEs are evolving with it to reflect the ambition and creative energy driving the industry forward.

Stay tuned for the official call for entries, event details, and program updates in the new year as we prepare to launch the 2026 OBIE Awards in New York.

The OBIE Awards are the oldest and most prestigious honors for creative excellence in out of home (OOH) advertising design. OBIE, short for obelisk, refers to the ancient stone pillars that served as the foundation of modern advertising–where posts and pictures informed the masses in town squares across ancient Egypt, and then around the world.

For the last 83 years, the OBIEs have honored the best, most innovative, breath-taking activations in our industry. From spectacular digital screens with addressable video to inventive transit takeovers, from eye-popping billboard campaigns to state-of-the-art augmented reality and experiential programs, OOH grows every day in whole new ways.

The OBIEs bring you the best designs in our industry–whether complex, layered storytelling or simple, reductionist campaigns–meant to stop time for a moment. It’s no wonder OOH remains creatives’ favorite medium.

To learn more about the 3rd Annual Student OBIE Award, go here.

The judges for the 2026 OBIE Awards will be announced soon.

Work will be judged by a panel of experts curated by OAAA, including ad industry luminaries, brand leaders, and influential creatives.

Scroll down to see the 2025 Jury.

Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years. Every year, OAAA members play an important role in selecting the next brand to receive this honor, representing the pinnacle of success over a sustained career.

Voting for the 2026 OBIE Hall of Fame will open soon. Stay tuned!