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OAAA Recent Updates

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Times Square Is Eerily Empty Amid the Pandemic, but Advocates Are Focused on a Comeback
Of all the New York City shutdown scenes, there is perhaps no sight as strange as a nearly empty Times Square. One reason? While there aren’t many people in Times Square these days, photos of the area—which has become symbolic of the lockdown’s impact—are appearing in the media more than ever, vastly amplifying billboard reach, said Anna Bager. Read 


 
Kantar: OOH Political Advertising Spend Up in Q1
Political-ad spend on out of home media was up in the first quarter of 2020 and also up in March compared to similar period in 2018, according to Kantar tracking. In the first quarter of 2020, which included the start of the coronavirus crisis in March, political ad spending on out of home ads increased two and a half times the first quarter of 2018. Read
 


If Virtual Learning Isn't Working For Your Kids, Maybe These Seven-word Billboards Will
Weeks into the pandemic, the struggles continue for working parents and teachers trying to make sure children’s brains don’t go to mush while they’re away from the classroom. And now, Boulder agency WorkinProgress is trying to do its part to help the education hurdles—with a campaign. Read 



OAAA Fighting For Stimulus
The Out of Home Advertising Association of America (OAAA) continues to push Congress and the Administration to help businesses injured by government restrictions on mobility. This week, OAAA is urging Congress to clarify that business expenses paid for with small-business stimulus loans are deductible. Read 



With Beyonce as the Soundtrack, the Sports World’s ‘Real Heroes’ PSA Goes Live
From their kitchen tables, living rooms and backyards, with their pets and kids and significant others in tow, some of the most recognizable faces in sports are honoring front-line medical workers in the fight against Covid-19. Read 


"Personal Travel Increasing" States USDOT
Personal travel has increased daily since April 15, top federal researchers said May 6 on a webinar hosted by the Out of Home Advertising Association of America (OAAA). Read

Upcoming Webinars


About OOH
Perspectives: A Conversation with OOH Industry Chief Revenue Officers
May 28, 2020

In this webinar, industry CROs explain how their organizations are evolving sales processes and tactics to drive business success now and what they are doing to drive winning strategies for growth as the pandemic subsides and cultural normalcy returns. In conversation with OAAA Chief Marketing Officer Stephen Freitas.

Register

 
 About OOH
Why OOH Should Be the First Place Brands Go Post-Crisis – Part 1
May 26, 2020

Hear from leading OOH buy-side thought leaders as they discuss the biggest opportunities for OOH as America emerges from the COVID-19 pandemic and how the industry can regain momentum. In conversation with OAAA President & CEO Anna Bager.

Register