OAAA produces numerous tools and resources to assist your clients in maximizing their strategic marketing plans throughout the year. Below is a recap of ten key resources to help your clients leverage success in 2026.
- OOH Value Guide – includes a list of the top ten research proof points along with positioning OOH’s value in today’s highly competitive media landscape.
- 2026 Retail Marketing & Promotion Planning Calendar – highlights key events throughout the year.
- 2025-2026-2027 Posting Calendar – all weeks of each of the three years segmented in posting month format.
- Product Category Ad Spend by Month – review 2024 monthly spend by key product categories to understand key opportunities by month for 2026 (2025 data will be published next Spring).
- OOH Marketing Research Studies – studies review OOH capabilities, consumer engagement and activation, ROI, formats, and more. Be sure to review the latest recap of OOH generating consumer success within key product categories. All research reports include client-friendly Infographic recaps of the findings.
- OOH Case Studies Library – hundreds of success stories, including dozens added from this year’s local case study contest and the grand prize winners, Bank of America and Istrouma at Sugar Farms. In addition to sections dedicated entirely to local case studies, OOH attribution, and product categories, members can also search by KPI, such as “increase online sales”, “employment recruitment” and many more.
- Sales Tips – over 100 archived marketing tips on subjects ranging from specific product categories to seasonal retail topics and much more.
- OOH Creative Best Practices – a highly informative guide to creating effective OOH campaigns that generate results for your clients and help drive renewals.
- OOH Creative Testing Tool – envision how ads convey in four different environmental scenes and a host of OOH formats. Great educational tool to assist clients in simplifying their message.
- OOH Sales Training – nine modules covering the value of OOH, its measurement, basic selling skills, crafting client proposals and more. Select “Sellers’ Training” in the filter box on the left side of the page.
Published: February 6, 2026