OOH ad revenue hit a record $9.46 billion in 2025, growing 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters. Momentum accelerated in the fourth quarter, with revenue increasing 4.8% compared to the same period in 2024.
DOOH remained a key driver of industry growth, accounting for 36.3% of total OOH revenue and increasing 10.5% year over year. At the same time, traditional formats also posted gains across billboards, transit, street furniture, and place-based media. Transit emerged as the fastest-growing segment for the second consecutive year, rising 9.2% annually.
Advertiser Categories Continue Expanding
Several of the largest advertising product industries posted strong gains in 2025, with Financial Services, Communications, and Insurance & Real Estate each growing by double digits.
Among the fastest-growing product category segments, Wireless Telecom Providers increased 47%, Consumer Banking at 34%, and Computer Software at 28%. The industry’s largest product category, Legal Services, grew 21% year over year, reinforcing the sector’s continued reliance on OOH to reach consumers at scale.
The top ten OOH advertising categories by spend in 2025 included:
- Legal Service
- Hospitals, Clinics & Medical Centers
- Consumer Banking
- Domestic Hotels & Resorts
- Colleges & Universities
- Computer Software
- Quick Service Restaurants
- Local Government
- Wireless Telecom Providers
- Chain Food Stores & Supermarkets
Brands Double Down on OOH Investment
Ranked by total OOH spend, the top advertisers in 2025 included:
- Apple
- Morgan & Morgan
- Vivint
- Verizon
- Coca-Cola
- McDonald’s
- Disney
- T-Mobile
- Amazon
- Universal Pictures
Seventy percent of the top 100 OOH advertisers increased spending compared to 2024, underscoring continued demand for the medium.
Seventeen advertisers more than doubled their investment in OOH, including brands such as Vivint, Capital One, JPMorgan, Progressive, and AT&T, reflecting how both established marketers and rapidly scaling companies are using the medium to accelerate brand awareness and drive consumer action.
Several companies also entered the top OOH advertiser rankings for the first time, including OpenAI and Culvers, highlighting how emerging brands and fast-growing companies are increasingly incorporating OOH into their marketing strategies.
Technology and digitally native brands continued expanding their presence in OOH, accounting for 28 percent of the top 100 advertisers. Major companies in this category included Apple, Verizon, Amazon, Netflix, Google, Samsung, Uber, DoorDash, Meta, and OpenAI. The trend reflects the growing role OOH plays in brand building for technology-driven companies seeking large-scale visibility beyond digital environments, and using OOH to drive activation
OAAA publishes full industry revenue estimates incorporating data from sources such as Miller Kaplan and MediaRadar (which is not adjusted for changes in data sources), alongside public member company reporting. These estimates include spending across digital and static billboards, street furniture, transit, place-based, and cinema advertising.
Published: March 17, 2026