Out of home (OOH) is a vibrant, growing, and essential medium for advertising. As Marketers are increasing ad spend to out-of-home, OAAA and member companies seeking to establish consistent standards and communications so marketers can plan, transact, and analyze effectively.
These OOH guidelines were produced to help educate the reader, with an eye towards:
- Simplifying the various measurement and analytics solutions available in the
marketplace today - Enabling smarting planning of OOH media and increased performance
management - Facilitating the use of data and measurement within OOH
Published: December 15, 2022