Primers

Political Advertising Primer

The Political Advertising Primer outlines how political advertising differs from general market advertising, political ad spend opportunities, OOH proof points for political advertising, and political case studies.

Political Media Agencies and Organizations Contact List

Digital OOH- Dynamic Delivery of Consumer Advertising

Digital OOH enhances consumer interactions with flexible and immediate delivery of highly relevant messages. Whether conveying real-time information, urgent updates, or special offers, it provides advertisers a broad platform for cost- and time-saving solutions.

Creative Advertising Primer

There are a few basic guidelines to consider when designing for the OOH medium, but they are not rules. There are always exceptions. However, adapting the guidelines does require an appreciation for the fundamental principles of good OOH design.

Interactive OOH Primer

This primer outlines the basics of the loT landscape, how OOH advertising fits into an interactive campaign, ways to incorporate loT into creative OOH executions, and more. The effectiveness of these applications will vary based on the OOH format and location, and user safety must always be a primary consideration.

Planning for OOH Media