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Policy & Advocacy

From our DC office, OAAA Government Affairs is the advocacy voice for the entire OOH industry, promoting the value of OOH advertising to legislators, and working with our Legislative Committee to establish policy positions and evaluate key advocacy efforts. Stay on top of regulatory and industry developments with issue papers, member working groups, and through state association partnerships.

General Information

Explore substantive background materials that describe outdoor advertising and its regulatory framework.

Code of Industry Principles

Explore the OAAA Code of Industry Principles, a vital framework guiding our members in ethical out-of-home advertising practices.

Cannabis Legalization & Regulation Map

Dive into our comprehensive Cannabis Legalization & Regulation Map, which provides an up-to-date overview of cannabis laws across the United States.

Policy Issue Briefs

Discover our Policy Issue Briefs, designed to provide concise and informative overviews of key topics impacting the out of home advertising industry

Seminars

Explore our Seminars designed to educate and engage members of the OOH advertising industry.

OAPAC

Learn about OAPAC, the voluntary, non-partisan political action committee of OAAA

Current Key Issues

The Infrastructure Investment & Jobs Act – signed into law on November 15, 2021 – represents an unprecedented investment in our nation’s infrastructure.

This long-term federal investment of transportation dollars, and partnership with state transportation departments, touches numerous aspects of OOH advertising, including highways, airports, transit, and electric vehicle (EV) charging.

The Act reauthorizes federal transportation programs for 5 years and provides:

$110 billion for roads, bridges, and major transportation projects
$39 billion to modernize public transit systems
$25 billion for expansion and upgrades at U.S. airports
$7.5 billion for nationwide EV charging stations

The U.S. Supreme Court most recently heard a billboard case during their October 2021 – 2022 Court term.

Oral arguments in the case of The City of Austin v. Reagan National Advertising were presented in November 2021. The case reviewed First Amendment and constitutional issues related to the City’s local sign ordinance. The Court issued an opinion in April 2022.

Follow comprehensive coverage of the case at SCOTUSblog.

The issues of consumer privacy and data protection have received increasing attention by state and federal policy makers. Federal and state policies that may impact digital media platforms are of obvious interest to OOH advertisers.

Federal lawmakers in Congress have advanced numerous pieces of legislation aimed at anti-trust, children’s online data privacy, and online consumer data protection issues.

At the state level, five states have passed individual data privacy laws:

OAAA is an active member of The Advertising Coalition, led by the Association of National Advertisers (ANA). OAAA works alongside other major advertising associations and media organizations to protect the industry from unfair taxation at the state and federal level.