OBIE Awards

Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. 


The OBIE Awards are the oldest and most prestigious honors for creative excellence in out of home (OOH) advertising design. OBIE, short for obelisk, refers to the ancient stone pillars that served as the foundation of modern advertising–where posts and pictures informed the masses in town squares across ancient Egypt, and then around the world.

For the last 80 years, the OBIEs have honored the best, most innovative, breath-taking activations in our industry. From spectacular digital screens with addressable video to inventive transit takeovers, from eye-popping billboard campaigns to state-of-the-art augmented reality and experiential programs, OOH grows every day in whole new ways.

The OBIEs bring you the best designs in our industry–whether complex, layered storytelling or simple, reductionist campaigns–meant to stop time for a moment. It’s no wonder OOH remains creatives’ favorite medium.

NEW THIS YEAR! The Student OBIE Awards, learn more here.


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