Crises Proof Categories for OOH: Healthcare +
April 16, 2020
In the midst of the COVID-19 pandemic, there are some advertiser segments proving crisis-resistant. These categories – representing at-home, external locations, and healthcare – present an immediate prospective opportunity for OOH companies.
In this webinar, OAAA reviewed the healthcare+ (insurance, hospitals, supplies, virtual services, pharma, cannabis). This webinar uncovered underlying opportunities, and share insights pulled from several valuable sources: