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OAAA Lunch Break

Webinars


About OOH
Perspectives: A Conversation with OOH Industry Chief Revenue Officers
May 28, 2020

In this webinar, industry CROs explain how their organizations are evolving sales processes and tactics to drive business success now and what they are doing to drive winning strategies for growth as the pandemic subsides and cultural normalcy returns. In conversation with OAAA Chief Marketing Officer Stephen Freitas.

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 About OOH
Why OOH Should Be the First Place Brands Go Post-Crisis – Part 1
May 26, 2020

Hear from leading OOH buy-side thought leaders as they discuss the biggest opportunities for OOH as America emerges from the COVID-19 pandemic and how the industry can regain momentum. In conversation with OAAA President & CEO Anna Bager.

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About OOH 
What the Industry is Saying
May 8, 2020

OAAA leadership will share recent information about the impact of COVID-19 on the OOH industry including the results from a recently completed member survey. Also discussed will be information from a national consumer sentiment survey commissioned by OAAA to understand consumer attitudes about the impact of the crisis and how individuals expect to reengage with outside routines as stay-at-home rules expire. The webinar will also offer a preview of upcoming OAAA programs planned for the second part of the year.

Slides Recording

About OOH
OAAA Webinar on Travel Trends
May 6, 2020

The lead researcher at US Department of Transportation (DOT) will provide an overview on travel and mobility on this webinar, and also answer questions from webinar registrants. Our guest is Diana Furchtgott-Roth, Deputy Assistant Secretary for Research and Technology. She will discuss past and present travel trends, and look into the future, as state restrictions on mobility are modified and-or lifted.

Slides Recording

About OOH 
OOH and the Impact of COVID-19 May Update
May 1, 2020

Get important updates on the impact of COVID-19 in the next OAAA Lunch Break, the virtual learning series designed to keep members informed on the changing marketplace. OAAA will provide an industry overview and insights on the current and short-term outlook for OOH.The presentation will also cover these topics to assist members in responding to conditions in their own markets.

Slides Recording

About OOH  Stimulus Help for Small Business
April 20, 2020

Some out of home media companies are getting Paycheck Protection help, others are frustrated. On this webinar, out of home principals who successfully applied for Paycheck Protection funds will explain how they did it. These OOH operators and a leading business attorney will offer tips on the Paycheck Protection Program. A political insider will look ahead to the prospect of more Paycheck Protection funds.

Slides Recording

About OOH
Crises Proof Categories for OOH: Healthcare +
April 16, 2020

In the midst of the COVID-19 pandemic, there are some advertiser segments proving crisis-resistant. These categories – representing at-home, external locations, and healthcare – present an immediate prospective opportunity for OOH companies.

In this webinar, OAAA will review the healthcare+ (insurance, hospitals, supplies, virtual services, pharma, cannabis).

Slides Recording

About OOH Marketplace Update + COVID-19 Business Guidance
April 14, 2020

Considering the evolving media and tech markets, as well as the overall capital markets, Mark Boidman, Managing Director and Head of Media & Tech S
ervices at PJ Solomon, will share some key takeaways and how he is currently viewing the marketplace stemming from the current COVID-19 pandemic crisis.

Slides Recording

About OOH
Crises Proof Categories for OOH: External Locations
April 9, 2020

In the midst of the COVID-19 pandemic, there are some advertiser segments proving crisis-resistant. These categories – representing at-home, external locations, and healthcare – present an immediate prospective opportunity for OOH companies.

In this webinar, OAAA will review the external location categories (grocery stores, big box stores, CPG, pharmacies, gas/convenience stores).

Slides Recording

About OOH
Crises Proof Categories for OOH: At-Home
April 7, 2020

In the midst of the COVID-19 pandemic, there are some advertiser segments proving crisis-resistant. These categories – representing at-home, external locations, and healthcare – present an immediate prospective opportunity for OOH companies.

In this webinar, OAAA reviewed the at-home category (delivery services, entertainment, maintenance/repair, office and fitness).

Slides Recording

About OOH
OOH + The Impact of COVID-19
April 2, 2020

This is an unprecedented time of both uncertainty and unity. Yet, the strong fundamentals of OOH remain relevant as ever. Join OAAA for survey insights on how member companies are responding to COVID-19, along with a comprehensive review of OOH's value to advertisers and communities especially now. 

Slides Recording