Here are the eligibility requirements:
- Eligible campaigns must have been posted between January 1, 2023 and December 31, 2023.
- The campaign must have featured a purely local advertiser – no national or regional campaigns are eligible unless they were contracted locally and appeared in a single DMA market.
- Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company.
- The campaign must have quantifiable results (e.g., increased sales by X%, generated X number of consumer responses to the promotion, produced X% increase in traffic to the advertiser’s website, generated X number of social media postings, etc.). PLEASE NOTE – only entries with quantifiable results will be considered. The inclusion of impressions should be as part of the Plan Detail and not in Results, as noted in the entry form.
- All submissions must be received no later than February 16, 2024, 5:00 pm ET. There will be no extensions of the deadline date.
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