WASHINGTON, D.C. – May 14, 2026 – The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners and finalists of the 2026 OOH Local Case Study Awards this week during the 2026 OAAA Media Conference in Dallas, Texas. The awards recognize local market campaigns that leveraged out of home (OOH) advertising through strategic planning, creative execution, audience engagement, and measurable results.
Since its inception, the OAAA/Geopath Local Case Study Awards have highlighted OOH’s role in driving local business growth and strengthening connections between brands and communities. This year’s winners demonstrated the continued evolution of OOH as a data-driven channel that delivers both cultural relevance and measurable business outcomes, while also creating real-world impact for audiences.
The Grand Prize winners of the 2026 OOH Local Case Study Awards were Harmelin Media for Visit Philadelphia and Laurie Clark of OUTFRONT for Hand & Stone Massage and Facial Spa. Both winners received complimentary passes to attend the conference, where they presented their winning campaigns, along with $500 cash prizes.
Harmelin Media for Visit Philadelphia
Harmelin Media was recognized for its work with Visit Philadelphia, helping position the city as a premier destination ahead of America’s 250th anniversary celebrations in 2026. The campaign leveraged a multi-channel media strategy designed to build civic pride locally while driving tourism and national visibility for the Philadelphia region in advance of a historic moment for the city. Measured through pre- and post-campaign perception research by Ipsos, the results generated by the hyperlocal OOH messaging strategy rebuilt the emotional foundations of civic identity across the entire region, one neighborhood and one resident segment at a time.
Laurie Clark of OUTFRONT for Hand & Stone Massage and Facial Spa
Laurie Clark of OUTFRONT was recognized for a targeted OOH campaign for Hand & Stone Massage and Facial Spa in Atlanta that used strategically placed static bulletins during the 2025 holiday season to drive local awareness and membership growth. Despite a modest budget, the campaign generated more than 100 new memberships within 30 days and led to renewed OOH investment for the full 2026 calendar year.
“This year’s Local Case Study Awards are a powerful reminder of what makes out of home such a unique and enduring medium,” said Anna Bager, President and CEO of OAAA. “In a media landscape that is increasingly fragmented and automated, OOH continues to stand out as one that connects brands to real people in real places. These winning campaigns reflect the creativity, strategy, and accountability that define the future of our industry.”
Alongside the Grand Prize winners, five finalists were also recognized for outstanding campaign execution and each received a $250 cash prize:
- William Hewitt of Lamar Advertising Company for Lavender Acres Winery
- Felicia Jackson of OUTFRONT for BMOA of Chicagoland & NW Indiana
- Marie Librizzi of Clear Channel Outdoor for Scooter’s Coffee
- Mary O’Brien of OUTFRONT for Hunneman Real Estate
- Chandler Sherman of OUTFRONT for BoomBoom Naturals, Inc.
Through ongoing collaboration spanning audience measurement, research, and industry innovation, OAAA and Geopath continue working together to advance OOH as a measurable, performance-driven media channel that connects brands and consumers in meaningful ways.
Published: May 14, 2026