Here are the eligibility requirements:
- Eligible campaigns must have been posted between January 1, 2024, and December 31, 2024.
- The campaign must have featured a purely local advertiser – no national or regional campaigns are eligible unless they were contracted locally and appeared in a single DMA market.
- Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company.
- The campaign must have quantifiable results (e.g., increased sales by X%, generated X number of consumer responses to the promotion, produced X% increase in traffic to the advertiser’s website, generated X number of social media postings, etc.) PLEASE NOTE: Only entries with quantifiable results will be considered for judging.
- The inclusion of impressions should be as part of the Plan Detail and not in Results, as noted in the entry form.
- All submissions must be received no later than February 14, 2025, 7:00 pm ET. There will be no extensions of the deadline date.