Local Case Study Awards

Since 2016, OAAA and Geopath have honored OOH campaigns that produce quantifiable results for local businesses. The Local Case Study Awards showcase OOH’s effectiveness and use as a strategic marketing element, and the winning cases are honored each year at the annual OAAA OOH Media Conference.

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Here are the eligibility requirements:

Eligible campaigns must have been posted between January 1, 2025, and December 31, 2025.
The campaign must have featured a purely local advertiser – no national or regional campaigns are eligible unless they were contracted locally and appeared in a single DMA market.
Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company.
The campaign must have quantifiable results (e.g., increased sales by X%, generated X number of consumer responses to the promotion, produced X% increase in traffic to the advertiser’s website, generated X number of social media postings, etc.) PLEASE NOTE: Only entries with quantifiable results will be considered for judging.
The inclusion of impressions should be as part of the Plan Detail and not in Results, as noted in the entry form.
Entries must include at least one digital image of the campaign creative in the market where it was posted. Ad artwork is not an acceptable substitute for the in-market image.
All submissions must be received no later than February 6, 2026, 11:59 pm ET. There will be no extensions of the deadline date.