2025 OOH Media Conference

Registration is now open for the premier OOH event taking place May 5-7, 2025 in Boston. This year’s event, themed “The Power of Presence,” will spotlight OOH’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.

REGISTER NOW

OOH Advertising Revenue Surpasses $9 Billion

Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from OAAA. This is the first time OOH advertising revenue has exceeded the $9 billion mark in the history of the medium. Digital OOH (DOOH) accounted for 34% of total OOH ad spend and grew by 7.5% in 2024, reinforcing its role as a major growth driver

LEARN MORE

OAAA and BBBSA Partner to Develop the Next Generation of Out of Home Talent

OAAA and Big Brothers Big Sisters of America have joined forces to inspire and develop the next generation of OOH advertising leaders through an industry-wide mentorship and talent pipeline initiative. This strategic alliance will provide emerging professionals with career-building opportunities while offering OAAA members a meaningful way to give back, ensuring a strong and diverse talent pipeline for the industry’s future.

LEARN MORE

2024 Annual Report

2024 was Our Moment — a year where OOH seized new opportunities, expanded its influence, and reinforced its essential role in the modern marketing landscape. Take a look at our OAAA Annual Report and see how we’re driving the future of OOH — setting the stage for even greater impact in 2025 and beyond.

VIEW REPORT

Enhanced Engagement: Social Media, Influencers + Iconic Locations

New research from OAAA and The Harris Poll shows that OOH ads that incorporate social media or influencer elements, or appear in iconic locations, have a stronger impact on nearly half of adults, especially among urban, Black, Hispanic, and younger audiences.

LEARN MORE

OOH Drives Significant ROI Gains Through Incremental Budget Reallocation

A new study from OAAA reveals that reallocating a small portion of existing media budgets to OOH advertising can significantly boost return on ad spend (ROAS) and key brand metrics. The research highlights how minor shifts from oversaturated channels to OOH can drive notable revenue growth and improve brand performance, particularly for Automotive, CPG Food, and Retail Grocery categories.

READ MORE

Events &
Webinars

VIEW ALL

Latest
News

VIEW ALL

Sales Tips

EXPLORE ALL

Marketing Research

EXPLORE ALL

OAAA Blog

EXPLORE ALL

Membership
Benefits

OAAA provides the tools, education, best practices, resources, and support its members need to win in the marketplace.

Become a Member
OOH Research
Regulatory support at Federal, State, and Local levels
Industry Guidelines & Standards
Shape the Industry
Industry Events & Networking
Education

Get Creative

OAAA provides the tools, education, best practices, resources, and support its members need to win in the marketplace.

Creative Library

See the latest and greatest OOH campaign images
Creative Testing Tool

Ensure the right creative execution to maximize your OOH investment

Our
Directories

Find Out More
Alt test
OOH
Tech Locator
OOH
Tech Locator

Search for providers offering data and technologies important to the growing OOH industry.

See More
OOH
Directory
OOH
Directory

Explore OAAA member companies by name and location, and also by which OOH formats, services, or products they provide.

See More
OOH
Media Locator
OOH
Media Locator

Quickly determine OOH format options by market, media company, and format.

See More

Ready to
Join Us

OAAA protects, advocates, and accelerates the growth of the entire OOH industry while reaching new heights of collaborative success with its members.

Become a Member