Webinars & Masterclasses
2026 OOH Media Conference
The 2026 OOH Media Conference is set to convene in Dallas from May 11-13, 2026, bringing together leaders from the OOH advertising industry with the broader marketing landscape. This premier event aims to foster collaboration, explore emerging trends, and highlight the evolving role of OOH in the modern marketing mix. Stay tuned for more information.
2025 Travel and OOH Impact Study
New OAAA and Harris Poll Study Reveals 83% of U.S. adults plan to travel this summer, and 66% say OOH ads influence their plans. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 consumers driving more today than before COVID.
OAAA Launches Inaugural Agency Council
OAAA’s Agency Council is a strategic advisory group made up of senior leaders from top advertising agencies. This initiative aims to foster deeper collaboration between the agency community and the OOH industry, providing industry guidance on emerging media trends, investment and planning strategies, and evolving brand priorities.
OOH Advertising Revenue Hits Record $1.98 B in Q1 2025
OOH advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released by OAAA. The figure represents a 2% increase compared to the same quarter the previous year, extending the industry’s growth streak to 16 consecutive quarters.
2024 Annual Report
2024 was Our Moment — a year where OOH seized new opportunities, expanded its influence, and reinforced its essential role in the modern marketing landscape. Take a look at our OAAA Annual Report and see how we’re driving the future of OOH — setting the stage for even greater impact in 2025 and beyond.
OOH Media Conference
News & Press Releases
Industry Awards
OAAA’s OOH Industry Awards Spotlight Industry Icons and Rising Stars at 2025 OOH Media Conference
Travel Is Surging as 83% Plan Trips and 66% Say OOH Influences Their Plans
New OAAA Study Finds Consumers are Traveling as Much, or More, than Pre-Pandemic WASHINGTON, D.C. – July 9, 2025 – The Out of Home Adverti
OAAA Launches Inaugural Agency Council to Elevate Out of Home’s Role in the Modern Media Mix
Senior agency leaders will provide strategic counsel to advance OOH in today’s evolving marketing landscape WASHINGTON, D.C. – DATE, 2025 �
Out of Home Advertising Revenue Hits Record $1.98 Billion in Q1 2025
OOH Sees 16th Consecutive Quarter of Growth; Digital OOH Surges 9% Year-over-Year WASHINGTON, D.C. – JUNE 3, 2025 – The U.S. out of ho
Marketing Research
OOH Impact on Consumer Travel + Trip Planning
Marketing Research
Consumer Behavior
OOH Impact On Key Product Categories
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