2026 OOH Media Conference

The 2026 OOH Media Conference is set to convene in Dallas from May 11-13, 2026, bringing together leaders from the OOH advertising industry with the broader marketing landscape. This premier event aims to foster collaboration, explore emerging trends, and highlight the evolving role of OOH in the modern marketing mix. Stay tuned for more information.

Discover OOH Day: Atlanta

OAAA’s Discover OOH Day: Atlanta is a dynamic, in-person event that brings together local agencies, brands, and industry professionals to explore the current OOH advertising landscape. Hosted in Atlanta on September 18, 2025, the half-day summit features insightful presentations and content sessions that highlight the power and potential of OOH.

Free to attend for brands and agencies.

Enter Now: 2025 OOH Media Plan Awards

For 25 years, OAAA’s OOH Media Plan Awards have recognized the critical role of media planning in shaping campaigns that captivate audiences, maximize impact, and deliver results. Call for entries is open through September 5, 2025. Winners will be announced at The Advertising Club of New York’s OOH:NOW event on December 3, 2025.

2025 Travel and OOH Impact Study

New OAAA and Harris Poll Study Reveals 83% of U.S. adults plan to travel this summer, and 66% say OOH ads influence their plans. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 consumers driving more today than before COVID.

OAAA Launches Inaugural Agency Council

OAAA’s Agency Council is a strategic advisory group made up of senior leaders from top advertising agencies. This initiative aims to foster deeper collaboration between the agency community and the OOH industry, providing industry guidance on emerging media trends, investment and planning strategies, and evolving brand priorities.

OOH Advertising Revenue Hits Record $1.98 B in Q1 2025

OOH advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released by OAAA. The figure represents a 2% increase compared to the same quarter the previous year, extending the industry’s growth streak to 16 consecutive quarters.

2024 Annual Report

2024 was Our Moment — a year where OOH seized new opportunities, expanded its influence, and reinforced its essential role in the modern marketing landscape. Take a look at our OAAA Annual Report and see how we’re driving the future of OOH — setting the stage for even greater impact in 2025 and beyond.