NEW YORK, N.Y. – December 3, 2025 – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the winners of its 2025 OOH Media Plan Awards, marking the program’s 25th year celebrating the most effective and inspiring OOH media strategies.
The OOH Media Plan Awards recognize the central role media planning plays in the success of out of home advertising. The program highlights the plans that make the most effective use of the medium, grounded in audience understanding, smart allocation of budget, and a clear connection to campaign goals. By focusing on the strategy behind the work, the awards honor the decisions that determine how, where, and why OOH is used, and how those choices contribute to meaningful results for brands
“OOH is an essential part of today’s media mix, offering brands a proven way to reach people in the real world,” said Olivia Oshry, SVP of Marketing & Communications, OAAA. “The 2025 winners reinforce what these awards have always championed, strategic OOH planning that drives effective campaigns and real business results.”
The OOH Media Plan Awards were revealed at The Advertising Club of New York’s OOH:Now event, where the honors have been presented for the past 18 years. This year’s winners include:
Media Plan of the Year
- The Upgrade Lounge by The TJX Companies, Inc./Marshalls – Edelman New York and Clear Channel Outdoor Airports Division
Gold:
- bella in 3D: From Times Square to Kitchens Everywhere – Vistar Media
- Severance Season 2 – Apple TV, OMD, Kamp Grizzly
- The Upgrade Lounge by The TJX Companies, Inc./Marshalls – Edelman New York and Clear Channel Outdoor Airports Division
Silver:
- Cashback Courts 2025 – Chase Freedom Card, WPP Media / GroupM (Essence Mediacom), Think-True, Pivot Media Ventures + PIVOT(x), SPCSHP, Lyft
- Dodgers World Series Reactive ’24 – Nike, billups, Wieden+Kennedy (W+K), PMG
- The Last Supper – The Chosen, NPRP Media and Exverus Media
- Van Gogh: The Roulin Family Portraits – Museum of Fine Arts Boston, Connelly Partners
This year’s awards were judged by a distinguished panel representing the full advertising ecosystem, with leaders from brands, agencies, OOH media, and ad tech bringing expertise across media strategy, data-driven planning, measurement, and real world execution to the selection process.
2025 Jury Members Include:
- Brad Alperin, Head of Brand Solutions, OUTFRONT Media
- Ali Broback, Chief Client Officer & Partner, ODN
- Maria Givens, VP, Head of Media, Digital & Platforms, NA, Bayer
- Randy Kilgore, Chief Revenue Officer, Reveal Mobile
- Greg Joseph, VP, Inventory Development, StackAdapt
- Daniel Mello Motta, VP Marketing & Communications, Americas, Loewe
- Jonathon McKenzie, Head of Brand Paid Media, HubSpot
- Josh Scharfberg, Chief Revenue Officer, Adams Outdoor Advertising
- Hugh Scallon, SVP, Head of Video Activation, VaynerMedia
- A.J. Storinge, EVP, Global Managing Partner, Client Leader, UM Worldwide
About the Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.
Published: December 3, 2025