About OOH


Following the active tornado season in 2011, during which time OAAA worked with the Federal Emergency Management Agency (FEMA) post emergency messages on digital billboards in affected areas, FEMA found the digital medium to work well.

To ensure a smooth timely process in future emergencies, an art generation application was created under the guidance and cooperation of FEMA. In addition, a proposed approval and distribution protocol is set forth in this document. The FEMA Alert Message Generator allows FEMA personnel to customize creative for standard digital billboards with messaging pertinent to any emergency. The creative is then distributed to digital billboard operators in the affected area to quickly alert communities. 

For more information, please contact Ken Klein at kklein@oaaa.org or (202) 833-5566.