OAAA partners with the National Center for Missing & Exploited Children (NCMEC) to display AMBER Alerts on digital billboards nationwide. The partnership began in 2008 with 11 OOH advertising companies and has expanded to include virtually all major digital billboard owners in the United States. Since then, more than 2,000 AMBER Alerts have been transmitted to digital billboards across the US.
OAAA is an AMBER Alert secondary distributor. OAAA is directly linked to the NCMEC database, allowing participants to receive and post AMBER Alerts within minutes of the system being activated.
"(This) reflects the dynamic progress we continue to make in improving the AMBER Alert system. This exciting initiative shows that public-private partnerships are central to the protection of our children,” said Jeff Sedgwick, the then-acting assistant attorney general of the Office of Justice Programs and the national AMBER Alert coordinator when the partnership was announced.
The OAAA system is available to all OOH advertising companies, including non-members of OAAA.
For press inquiries or information about becoming a program participant, please contact Nicole Randall at firstname.lastname@example.org (202) 833-5566.