Some of the most recognizable faces in sports are honoring front-line medical workers in the fight against Covid-19. And they’re doing it in the most visible way possible: plastering the names of emergency-room doctors, obstetricians and EMTs on their game-day jerseys, racing suits, polos and tanks.
A new 2-minute PSA video spot, with Beyonce’s Halo as the soundtrack, comes from Los Angeles agency 72andSunny and production partner Hecho Studios. The campaign was made possible after a historic alliance between 14 professional sports leagues. The OOH industry is the only traditional media channel asked to participate in this ground-breaking campaign. Digital OOH assets are available for members to display starting today. Please support this important PSA effort that honors the medical community and all they are doing to combat COVID-19.
Creative assets are available for download here.