The global out of home industry is launching a worldwide digital out of home (DOOH) campaign created by recently appointed UK creative agency New Commercial Arts. The campaign entitled #OurSecondChance launches around the world this week.
It is the first major ad campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding along with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson.
The campaign is supported by OOH associations including OAAA and the overall project is being managed by the World Out of Home Organization (WOO).
WOO President Tom Goddard said “Our Second Chance reflects the new post COVID-19 world, in a non-partisan way and highlights the opportunity it gives citizens across the planet to consider their priorities and aspirations.
“New Commercial Arts has produced a stunning campaign that shows the OOH industry at its best and most striking it is a reminder to advertisers and agencies that, as the world re-opens for business, OOH remains the only true global broadcast medium.”
OAAA President & CEO Anna Bager commented “The campaign imagery is strikingly beautiful and the messages are compelling; everything an OOH ad should be. OAAA is honoured to have participated in the campaign’s development and will enthusiastically encourage our members to support this important initiative.”
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