With the devastating fires sweeping across parts
of Australia, we want to spread awareness and
share ways to help. The direct messaging and
play on words of “Help AUS”, is a powerful way to
represent the country as a whole, as well as all those
being personally affected - from the people being
displaced to the devastated wildlife populations.
The emphasis on “US” puts a personal perspective
on the situation. We want the message to be bold
because of the urgency of the ongoing disaster.
Whether using the recognizable imagery of a koala
to represent Australia or using a simplified graphic
of the country, the main goal is to give a voice to
our friends in need.
Download the creative here.