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Public Service

The OOH advertising industry regularly provides free advertising space for charitable causes, a practice dating back to the early 1900s. The industry donates more than $500 million each year to local and national non-profit groups that can’t afford paid advertising.

Most local OOH advertising companies have policies and procedures pertaining to the acceptance of a charitable organization’s public service advertisement (PSA). Usually an organization must be non-profit and not paying for advertising in another medium. OOH companies donate the monthly ad space fee on a space available basis. In most cases OOH companies donate posting fees, but since this entails real labor costs, some do not. The public service recipient receives broad market exposure for 30 days or more.

OAAA provides support and sponsorship for numerous national organizations and facilitates campaign contributions from OOH advertising companies. 

Public Service Brochure

Current PSA Campaigns

 



Superheroes Wear Masks Superheroes Wear Masks

Americares is a health-focused relief and development organization that responds to people affected by poverty or disaster with life-changing medicine, medical supplies and health programs. In celebration of International Nurses Day on May 12, Americares has produced OOH assets honoring the nurses who are providing care during the COVID-19 Pandemic. Please download the asset files and display this important message of appreciation on May 12.

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#TheRealHeroes #TheRealHeroes

Some of the most recognizable faces in sports are honoring front-line medical workers in the fight against Covid-19. And they’re doing it in the most visible way possible: plastering the names of emergency-room doctors, obstetricians and EMTs on their game-day jerseys, racing suits, polos and tanks.

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#OUTPOUR #OUTPOUR

The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign themed #OUTPOUR, designed to celebrate and thank the frontline medical workers fighting coronavirus.

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Tribute - Rick Del Mastro Tribute - Rick Del Mastro

Rick entered the out of home business in 1989 joining Gannett Outdoor and eventually was named Gannett’s President and CEO. At that time Gannett was the largest out of home company in North America. When the industry applauded his entry into the OAAA Hall of Fame in 2019, Rick’s peers and family recalled him as “generous with his time, talents, and resources.”

To honor Rick and his enduring legacy, out of home assets have been made available for members to post.

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Pass It On Pass It On

In every crisis there are heroes that rise to the challenge. These OOH messages represent our heartfelt appreciation for all who have valiantly stepped up at such a critical time. Thank you for supporting these brave individuals with and for all you are doing to bring optimism and hope to your communities.

Standard format digital OOH assets are available for immediate download. Printed posters and bus shelters are also available to order on OOH Is Good.

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COVID-19 Prevention COVID-19 Prevention

OAAA is offering public-health PSAs in a variety of digital OOH formats to help explain preventive measures to mass audiences. The Centers for Disease Control and Prevention (CDC), the nation's health agency, has approved this copy, including the use of the CDC logo. In partnership with the CDC, the OOH industry is delivering unified messaging and supporting public-information goals set by health professionals

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#SeeALL #SeeALL

AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming by prioritizing the use of cultural insights in the content in order to connect with consumers at the heart, thus maximizing corporate growth.

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4-H 4-H

4‑H is grounded in the belief that kids learn best by doing. Through life-changing programs that build their career readiness, autonomy, and independence, 4‑H helps change the lives of more than six million kids across America. The 4-H experience can equip a young person for success in school and career, and an investment in youth can translate into social and economic health for whole communities.

The Inspire Kids to Do public service campaign aims to get even more kids the support and encouragement they need to thrive. 4-H's goal is to inspire and prepare 10 million True Leaders by 2025 to turn their potential into purpose.

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ArtPop Street Gallery ArtPop Street Gallery

ArtPop is a 501c3 organization that gives communities across the country greater access to art, by supporting the artists that create it.

We do that by promoting their work on available media space — on billboards, on the sides of buses, across news racks, in airport terminals — which we secure through the generous donations of media companies across the country.

ArtPop has operated in 14 cities and 11 states since 2014, displaying the work of over 300 artists in our street galleries from Charlotte, NC to Las Vegas.

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American Humane American Humane

The American Humane We Need Them. They Need Us public service campaign aims to raise awareness of animals in need and support for American Humane programs established to help.

American Humane, founded in 1877, is dedicated to guiding people on protecting pets from the bitter cold, rescuing animals when disasters strike, and feeding and sheltering abandoned animals. American Humane turns charitable donations into effective action.

More than 91 cents of every dollar spent goes into life-changing, life-saving programs, earning it the highest, four-star rating by Charity Navigator.

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The Ad Council The Ad Council

The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society. 

A private, non-profit organization, the Ad Council focuses on approximately 50 national campaigns at a time, each sponsored by non-profit organizations or federal government agencies. In total, Ad Council campaigns receive more than $1 billion in donated media annually. 

Our non-profit organizations and federal government agency partners typically receive 10 times the return on their investment through donated media placements.

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American Red Cross American Red Cross

The Home Fire Campaign helps save lives by installing free smoke alarms in homes and educating people about home fire safety.

The American Red Cross, through its strong network of volunteers, donors and partners, is always there in times of need. We aspire to turn compassion into action so that all people affected by disaster across the country and around the world receive care, shelter and hope, our communities are ready and prepared for disasters and everyone in our country has access to safe, lifesaving blood and blood products.

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