The OOH advertising industry regularly provides free advertising space for charitable causes, a practice dating back to the early 1900s. The industry donates more than $500 million each year to local and national non-profit groups that can’t afford paid advertising.
Most local OOH advertising companies have policies and procedures pertaining to the acceptance of a charitable organization’s public service advertisement (PSA). Usually an organization must be non-profit and not paying for advertising in another medium. OOH companies donate the monthly ad space fee on a space available basis. In most cases OOH companies donate posting fees, but since this entails real labor costs, some do not. The public service recipient receives broad market exposure for 30 days or more.
OAAA provides support and sponsorship for numerous national organizations and facilitates campaign contributions from OOH advertising companies.
OAAA designates a select number of non-profits as national public service partners. These partners receive substantial operational and promotional support from OAAA, as well as placement in a wide variety of large, medium, and small markets. OAAA provides assistance with creating the campaign, finding a printer, designing a solicitation, promotion to OAAA members, and public relations post-campaign launch.
OAAA national public service partner campaigns are made available to all OAAA members. For additional information about becoming an OAAA NAtional Public Service Partner, please continue to our Partner Page.
The OOH advertising industry partners with law enforcement and government agencies throughout the United States in an effort to help make our communities safer.
Through the use of digital billboards and other digital OOH formats, the OOH industry can help law enforcement get information to the public about a dangerous fugitive or suspect immediately. Billboards and other OOH advertising formats can also be used to help solve cold cases.
Many OOH companies partner with local law enforcement and emergency management agencies to quickly respond to community emergencies. From local weather alerts to international disaster relief efforts, authorities rely on OOH to spread the word.
The OOH advertising industry is and always has been made up of responsible corporate citizens. Being responsible to customers, communities, and our world means taking responsibility for careful stewardship of the environment.
The OOH advertising industry works diligently to make itself as environmentally friendly as possible. In 2011, the industry more than quadrupled the amount of billboard substrates it recycles, from 1 million in 2009 to 4.2 million pounds. OOH advertising companies are working to lessen their carbon footprints, and they are being encouraged to join certified programs recognizing environmental excellence.
An OAAA committee continuously evaluates the industry’s environmental practices and makes recommendations as to future solutions.
For more information about OAAA’s environmental initiatives, contact Kerry Yoakum at firstname.lastname@example.org or (202) 833-5566.