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Public Service

The OOH advertising industry regularly provides free advertising space for charitable causes, a practice dating back to the early 1900s. The industry donates more than $500 million each year to local and national non-profit groups that can’t afford paid advertising.

Most local OOH advertising companies have policies and procedures pertaining to the acceptance of a charitable organization’s public service advertisement (PSA). Usually an organization must be non-profit and not paying for advertising in another medium. OOH companies donate the monthly ad space fee on a space available basis. In most cases OOH companies donate posting fees, but since this entails real labor costs, some do not. The public service recipient receives broad market exposure for 30 days or more.

OAAA provides support and sponsorship for numerous national organizations and facilitates campaign contributions from OOH advertising companies. 

Public Service Brochure

BECOMING A PUBLIC SERVICE PARTNER

OAAA designates a select number of non-profits as national public service partners. These partners receive substantial operational and promotional support from OAAA, as well as placement in a wide variety of large, medium, and small markets. OAAA provides assistance with creating the campaign, finding a printer, designing a solicitation, promotion to OAAA members, and public relations post-campaign launch.

OAAA national public service partner campaigns are made available to all OAAA members. For additional information about becoming an OAAA National Public Service Partner, please continue to our Partner Page.
 

Public Service Partnerships

 



The Ad Council

The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society. 

A private, non-profit organization, the Ad Council focuses on approximately 50 national campaigns at a time, each sponsored by non-profit organizations or federal government agencies. In total, Ad Council campaigns receive more than $1 billion in donated media annually. 

Our non-profit organizations and federal government agency partners typically receive 10 times the return on their investment through donated media placements.

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American Red Cross

The Home Fire Campaign helps save lives by installing free smoke alarms in homes and educating people about home fire safety.

The American Red Cross, through its strong network of volunteers, donors and partners, is always there in times of need. We aspire to turn compassion into action so that all people affected by disaster across the country and around the world receive care, shelter and hope, our communities are ready and prepared for disasters and everyone in our country has access to safe, lifesaving blood and blood products.

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Boom(Echo)

Boom has been amplifying cause-related campaigns for almost two-decades. Our nonprofit clients work tirelessly for missions and causes that matter to individuals, families and communities. Communities that you, out of home advertising industry, cater too. The PSA team at Boom Broadcast and Media Relations – brings over 50 years combined experience in PR, media relations, marketing communications and content production. Please let us know how we can support your efforts to bring awareness and solutions that can change lives.

Please take a look at our active campaigns, download or request assets and post as soon and as often as possible. You can reach us at BoomEcho@boombroadcast.com

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Active PSA Campaigns

 



Save Our Stages Save Our Stages

Over the past several weeks, as Congress has been arguing over another stimulus package, two bi-partisan bills were introduced by Senators who understand what this loss will mean, culturally and economically, for our country. Both the Save Our Stages Act and the RESTART Act include financial assistance specifically for independent venues and promoters. Over the past few weeks, NIVA has launched a grassroots campaign encouraging fans to reach out to their legislators to have them sign on to these bills. 

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Nature's Essential Workers Nature's Essential Workers

Nature’s essential workers will be front and center on ad space donated by the Out of Home Advertising Association of America (OAAA) to support EARTHDAY.ORG. Launching on the first day of Climate Week, September 21, the campaign features plants and animals that provide essential services to our ecosystem and aims to reinforce the interdependence of humans and the natural world. Trees, bees, coral, fish, and butterflies are featured in the out of home ad campaign. 

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Pass It On Pass It On

In every crisis there are heroes that rise to the challenge. These OOH messages represent our heartfelt appreciation for all who have valiantly stepped up at such a critical time. Thank you for supporting these brave individuals with and for all you are doing to bring optimism and hope to your communities.

Standard format digital OOH assets are available for immediate download. Printed posters and bus shelters are also available to order on OOH Is Good.

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#SeeALL #SeeALL

AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming by prioritizing the use of cultural insights in the content in order to connect with consumers at the heart, thus maximizing corporate growth.

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ArtPop Street Gallery ArtPop Street Gallery

ArtPop is a 501c3 organization that gives communities across the country greater access to art, by supporting the artists that create it.

We do that by promoting their work on available media space — on billboards, on the sides of buses, across news racks, in airport terminals — which we secure through the generous donations of media companies across the country.

ArtPop has operated in 14 cities and 11 states since 2014, displaying the work of over 300 artists in our street galleries from Charlotte, NC to Las Vegas.

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