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Public Service

The OOH advertising industry regularly provides free advertising space for charitable causes, a practice dating back to the early 1900s. The industry donates more than $500 million each year to local and national non-profit groups that can’t afford paid advertising.

Most local OOH advertising companies have policies and procedures pertaining to the acceptance of a charitable organization’s public service advertisement (PSA). Usually an organization must be non-profit and not paying for advertising in another medium. OOH companies donate the monthly ad space fee on a space available basis. In most cases OOH companies donate posting fees, but since this entails real labor costs, some do not. The public service recipient receives broad market exposure for 30 days or more.

OAAA provides support and sponsorship for numerous national organizations and facilitates campaign contributions from OOH advertising companies. 

Current PSA Campaigns


COVID-19 Prevention COVID-19 Prevention

OAAA is offering public-health PSAs in a variety of digital OOH formats to help explain preventive measures to mass audiences. The Centers for Disease Control and Prevention (CDC), the nation's health agency, has approved this copy, including the use of the CDC logo. In partnership with the CDC, the OOH industry is delivering unified messaging and supporting public-information goals set by health professionals

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World Wildlife Day World Wildlife Day

On World Wildlife Day 2020, we will celebrate the special place of wild plants and animals in their many varied and beautiful forms as a component of the world’s biological diversity. We will work to raise awareness of the multitude of benefits of wildlife to people, particularly to those communities who live in closest proximity to it, and we will discuss the threats they are facing and the urgent need for governments, civil society, private sector actors and individuals to add their voices and take actions to help conserve wildlife and ensure its continued use is sustainable.

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Australia Wildfire Relief Australia Wildfire Relief

With the vast fires spreading across Australia and difficulties that have resulted from it, we wanted to find ways where we can help spread awareness directing people somewhere where they can help make a difference even from a distance. Our hearts are with the country of Australia and the following executions hopes to provide some help with this tragic event.

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AIMM’s #SeeALL is an industry-wide movement to drive increased accurate representation of Multicultural and Inclusive segments in ads and programming by prioritizing the use of cultural insights in the content in order to connect with consumers at the heart, thus maximizing corporate growth.

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4-H 4-H

4‑H is grounded in the belief that kids learn best by doing. Through life-changing programs that build their career readiness, autonomy, and independence, 4‑H helps change the lives of more than six million kids across America. The 4-H experience can equip a young person for success in school and career, and an investment in youth can translate into social and economic health for whole communities.

The Inspire Kids to Do public service campaign aims to get even more kids the support and encouragement they need to thrive. 4-H's goal is to inspire and prepare 10 million True Leaders by 2025 to turn their potential into purpose.

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ArtPop Street Gallery ArtPop Street Gallery

ArtPop is a 501c3 organization that gives communities across the country greater access to art, by supporting the artists that create it.

We do that by promoting their work on available media space — on billboards, on the sides of buses, across news racks, in airport terminals — which we secure through the generous donations of media companies across the country.

ArtPop has operated in 14 cities and 11 states since 2014, displaying the work of over 300 artists in our street galleries from Charlotte, NC to Las Vegas.

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Earth Day Network Earth Day Network

OAAA Has partnered with the Earth Day Network to help broaden, educate, and activate the environmental movement across the globe.

Earth Day Network's goals are to: educate and raise awareness about the accelerating rate of extinction of millions of species and the causes and consequences of this phenomenon. Achieve major policy victories that protect broad groups of species as well as individual species and their habitats ab build and activate a global movement that embraces nature and its values.

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American Humane American Humane

The American Humane We Need Them. They Need Us public service campaign aims to raise awareness of animals in need and support for American Humane programs established to help.

American Humane, founded in 1877, is dedicated to guiding people on protecting pets from the bitter cold, rescuing animals when disasters strike, and feeding and sheltering abandoned animals. American Humane turns charitable donations into effective action.

More than 91 cents of every dollar spent goes into life-changing, life-saving programs, earning it the highest, four-star rating by Charity Navigator.

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The Ad Council The Ad Council

The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society. 

A private, non-profit organization, the Ad Council focuses on approximately 50 national campaigns at a time, each sponsored by non-profit organizations or federal government agencies. In total, Ad Council campaigns receive more than $1 billion in donated media annually. 

Our non-profit organizations and federal government agency partners typically receive 10 times the return on their investment through donated media placements.

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American Red Cross American Red Cross

The Home Fire Campaign helps save lives by installing free smoke alarms in homes and educating people about home fire safety.

The American Red Cross, through its strong network of volunteers, donors and partners, is always there in times of need. We aspire to turn compassion into action so that all people affected by disaster across the country and around the world receive care, shelter and hope, our communities are ready and prepared for disasters and everyone in our country has access to safe, lifesaving blood and blood products.

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Pass It On Pass It On

The Foundation for a Better Life's mission is to promote positive emotional and lifestyle values, motivating others to "Pass Them On." The Pass It On messages demonstrate how people can defy circumstances and change lives for the better.

Additional new subjects in the campaign include Mae Jemison, the first black woman to travel in space; Madison Steiner, founder of a nonprofit that provides hand-painted shoes to children fighting cancer and living with disabilities; and Joshua Williams, who at the age of five founded an organization dedicated to combating hunger and helping individuals improve their quality of life.

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Becoming a Public Service Partner

OAAA designates a select number of non-profits as national public service partners. These partners receive substantial operational and promotional support from OAAA, as well as placement in a wide variety of large, medium, and small markets. OAAA provides assistance with creating the campaign, finding a printer, designing a solicitation, promotion to OAAA members, and public relations post-campaign launch.

OAAA national public service partner campaigns are made available to all OAAA members. For additional information about becoming an OAAA National Public Service Partner, please continue to our Partner Page.

Law + Government Assistance

The OOH advertising industry partners with law enforcement and government agencies throughout the United States in an effort to help make our communities safer. 

Through the use of digital billboards and other digital OOH formats, the OOH industry can help law enforcement get information to the public about a dangerous fugitive or suspect immediately. Billboards and other OOH advertising formats can also be used to help solve cold cases.

Many OOH companies partner with local law enforcement and emergency management agencies to quickly respond to community emergencies.  From local weather alerts to international disaster relief efforts, authorities rely on OOH to spread the word.

AMBER Alerts


Helping Law Enforcement & the Community




Environmental Responsibility

The OOH advertising industry is and always has been made up of responsible corporate citizens. Being responsible to customers, communities, and our world means taking responsibility for careful stewardship of the environment. 

The OOH advertising industry works diligently to make itself as environmentally friendly as possible. In 2011, the industry more than quadrupled the amount of billboard substrates it recycles, from 1 million in 2009 to 4.2 million pounds. OOH advertising companies are working to lessen their carbon footprints, and they are being encouraged to join certified programs recognizing environmental excellence. 

An OAAA committee continuously evaluates the industry’s environmental practices and makes recommendations as to future solutions.  

For more information about OAAA’s environmental initiatives, contact Kerry Yoakum at kyoakum@oaaa.org or (202) 833-5566.