2026 OOH Media Conference

The 2026 OOH Media Conference is set to convene in Dallas from May 11-13, 2026, bringing together leaders from the OOH advertising industry with the broader marketing landscape. This premier event aims to foster collaboration, explore emerging trends, and highlight the evolving role of OOH in the modern marketing mix. Stay tuned for more information.

New Research: OOH Powers Sports Marketing Playbook

OOH advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study by OAAA and The Harris Poll. Sports OOH is building fan excitement, amplifying social buzz and driving measurable local economic impact.

OAAA + 4As: OOH Future Forum

As consumers become harder to reach, OOH continues to deliver unmatched scale, cultural relevance and real-world impact. Join us at OAAA + 4As: OOH Future Forum to discover how agencies and brands are harnessing OOH’s advantage through data-driven planning, creative storytelling and full-funnel integration.

Big Brothers Big Sisters of America

Mentorship has the power to shape futures and inspire the next generation of leaders. Together we can shine a light on the critical need for more mentors, expanding opportunities that support and guide young people nationwide.

By amplifying this mission, we can connect more youth with life-changing relationships and demonstrate the power of OOH to strengthen communities and shape brighter futures.

OOH Advertising Revenue Rises to $2.86 Billion in Q2 2025

Out of home advertising revenue increased 3% in the second quarter of 2025, reaching $2.86 billion, according to OAAA. Growth in digital OOH, transit, and AI-driven investments contributed to the strong quarterly performance, bringing year-to-date growth to 2.6%.

Discover OOH Day: Atlanta

OAAA’s Discover OOH Day: Atlanta is a dynamic, in-person event that brings together local agencies, brands, and industry professionals to explore the current OOH advertising landscape. Hosted in Atlanta on September 18, 2025, the half-day summit features insightful presentations and content sessions that highlight the power and potential of OOH.

Free to attend for brands and agencies.

Enter Now: 2025 OOH Media Plan Awards

For 25 years, OAAA’s OOH Media Plan Awards have recognized the critical role of media planning in shaping campaigns that captivate audiences, maximize impact, and deliver results. Call for entries is open through September 19, 2025. Winners will be announced at The Advertising Club of New York’s OOH:NOW event on December 3, 2025.

2025 Travel and OOH Impact Study

New OAAA and Harris Poll Study Reveals 83% of U.S. adults plan to travel this summer, and 66% say OOH ads influence their plans. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 consumers driving more today than before COVID.

OAAA Launches Inaugural Agency Council

OAAA’s Agency Council is a strategic advisory group made up of senior leaders from top advertising agencies. This initiative aims to foster deeper collaboration between the agency community and the OOH industry, providing industry guidance on emerging media trends, investment and planning strategies, and evolving brand priorities.