News & Press Releases
OOH Media Conference
2025 OOH Media Conference
Registration is now open for the premier OOH event taking place May 5-7, 2025 in Boston. This year’s event, themed “The Power of Presence,” will spotlight OOH’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.
2024 Annual Report
2024 was Our Moment — a year where OOH seized new opportunities, expanded its influence, and reinforced its essential role in the modern marketing landscape. Take a look at our OAAA Annual Report and see how we’re driving the future of OOH — setting the stage for even greater impact in 2025 and beyond.
OOH Advertising Posts Record Q3 Volume
Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by OAAA. This marks the highest third-quarter volume ever for OOH, placing year-to-date growth at 4.6%, building on a strong year of growth for the medium.
Enhanced Engagement: Social Media, Influencers + Iconic Locations
New research from OAAA and The Harris Poll shows that OOH ads that incorporate social media or influencer elements, or appear in iconic locations, have a stronger impact on nearly half of adults, especially among urban, Black, Hispanic, and younger audiences.
OOH Drives Significant ROI Gains Through Incremental Budget Reallocation
A new study from OAAA reveals that reallocating a small portion of existing media budgets to OOH advertising can significantly boost return on ad spend (ROAS) and key brand metrics. The research highlights how minor shifts from oversaturated channels to OOH can drive notable revenue growth and improve brand performance, particularly for Automotive, CPG Food, and Retail Grocery categories.
Events
Discover OOH
OAAA’s Discover OOH Day in Los Angeles
OAAA Appoints Patrick Dolan as Chief Operating Officer
Washington DC, February 18, 2025 – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of h
OAAA Unveils Star-Studded Jury for the 2025 OBIE Awards
Celebrating Creativity and Bold Ideas in Out of Home Advertising Washington D.C. – December 17, 2024 – The Out of Home Advertising Associati
Charli XCX’s Brat Wall Campaign in Partnership With Colossal Media Wins OAAA’s OOH Media Plan of the Year Award
An Immersive Blend of Artistry and Digital Innovation Redefines Fan Engagement NEW YORK, N.Y. – December 4, 2024 – The Out of Home Adverti
Across the Desk
Across The Desk with BIG Outdoor’s Bill Tagliaferri
Marketer Mindset
Marketer Mindset with Ro’s Will Flaherty
Thought Leadership
OOH & Tariffs: What’s Next
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