2025 OAAA/Geopath Local Case Study Awards
What is better than creating results for your clients and generating renewals? How about earning a free trip to “The Power of Presence”, the OAAA OOH Media Conference in Boston, MA this May 5 – 7, 2025. OOH is one of the few forms of media producing constant growth in a highly competitive advertising climate, and a critical component of its success is the ability to generate client results.
Local advertisers are always interested in learning about marketing success, especially testimonials that offer quantifiable proof of the value of OOH. The OAAA Local Case Study Library contains over 300 advertiser success stories and the annual OAAA/Geopath Local Case Study Awards contest adds more every year.
This is your opportunity to be showcased in front of industry peers with the impressive results you created for advertising clients in 2024. The contest guidelines are:
- Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath member media company.
- Eligible campaigns must have been posted between January 1, 2024 and December 31, 2024.
- The campaign must have featured a purely local advertiser – no national or regional campaigns are eligible unless they were contracted locally and appeared in a single market.
- The campaign must have quantifiable results (e.g., increased sales by X%, generated X number of consumer responses to the promotion, produced X% increase in traffic to the advertiser’s website, generated X number of social media postings, etc.).
- All submissions must be received no later than 7 pm ET on February 14, 2025.
All submissions meeting the criteria above will be judged, then OAAA and Geopath will award the top seven entries:
- Two grand prize trips to the OAAA OOH Media Conference in Boston MA May 5 – 7, 2025 (including registration, airfare, hotel, and $500) selected from these client ad budget categories:
- under $15K
- $15K and over
- Five additional finalist entrants will also be awarded $250 each
To submit your entry today, click the button below for your chance to win cash or a fantastic trip to Boston!
OAAA will post all qualifying submissions to the local case studies section of the OAAA website for use by members.
Published: January 13, 2025