Zola – Engagement Season & Vendor Marketplace OOH

People know Zola as the wedding registry website. The brand wanted to educate people that they are much more than this and offer various wedding-related solutions. To do this they needed to reach their target audience (A25-34, urban areas, >$75k HHI) with different contextual narratives in the top markets leading into and during peak engagement season (late Dec – first half Q1).

Modified: 7 months