In September 2019, Wendy’s announced plans to launch a breakfast menu across its nearly 6,000-unit U.S. system in 2020. Although breakfast at Wendy’s dates back to the 1980s, its national “America’s Soon To Be Favorite Breakfast” campaign launch on March 2nd marked the first time the brand unveiled an extended menu, underscoring its bold entry into the hyper-competitive morning daypart.

Modified: 1 year

Published: January 1, 2021