In May 2021, an auto brand launched an ad campaign to drive brand awareness across the US of their new electric vehicle. This multi-operator, multi-market, and multiplatform campaign came together to augment awareness and positively impact brand perception.
The DOOH portion of the initiative was executed programmatically via Place Exchange and their SSP partner, Ubimo. The campaign was activated across Atlanta, San Francisco, Los Angeles, Boston, NY/NJ, Miami, Minneapolis, Nashville, Orlando, Philadelphia, Phoenix, and Tampa. A brand study was deployed in partnership with MFour to evaluate and measure the impact of the ad campaign on consumer perception.