The destination Virginia’s Blue Ridge represents Roanoke and surrounding cities/counties within an hour’s driving radius. A large number of visitors to the region travel from Northern Virginia. The Metro-Mountain mix of Virginia’s Blue Ridge serves as an opportunity to be a major mountain/outdoor adventure travel destination for the residents of Northern Virginia due to proximity while also supplying city amenities such as high-class accommodations, arts & culture, and food & beverage. One challenge the organization faces when advertising to the Northern Virginia/Washington DC market is ensuring the audience is aware of where Virginia’s Blue Ridge is located and the various cities/counties that fall under the “Virginia’s Blue Ridge” designation.
Published: May 1, 2024