In the first installment of OOH Supplier Insights, Rod Rackley, Chairman of Circle Graphics and Chairman of the OAAA Suppliers Council, explores why refreshing OOH creative can help advertisers renew attention and maximize the value of media they’ve already purchased. Drawing on industry research and decades of production experience, Rackley makes the case for keeping the location and brand consistent while changing creative with purpose.
Published: August 24, 2026