“The Southern California Chevy Dealer Association is in a highly competitive marketplace, with many challenges both from a marketing and media perspective. Standing above the fray and being top of mind is a constant challenge as well as finding inventory that yields sizable numbers can be both expensive and hard to find in broadcast radio or TV. Media “points” are very difficult to come by and category exclusivity is virtually non-existent in this vertical. ”
Published: January 1, 2018