In the Spring of 2017, the Schlotzsky’s marketing leads were reevaluating their OOH spend due to a lack of proof ensuring their campaigns were driving footfall. The enhanced metric we could offer was eye-opening for the agency. As a result, the agency was able to persuade the client to move forward with an OOH campaign that would utilize CCO RADAR to evaluate whether OOH was effective at meeting Schlotzky’s goals. This case study illustrates how Schlotzsky’s expanded its initial perception of how OOH can be purchased.