San Diego State University

After the NFL’s San Diego Chargers left the area to relocate to Los Angeles, the community was left with a feeling of abandonment. Many sports fans, after years of support, attendance and team spirit, disposed of their fan gear to show their disappointment, and anger. San Diego State University (SDSU) saw this as an opportunity to inspire the community to keep their love of football with a simple, but very powerful campaign. “One City. One Team.”