Piaggio Fast Forward

Piaggio Fast Forward was looking to increase awareness, consideration and purchase intent for the gita Robot, a consumer following robot that carries up to 40 pounds in its cargo bin. Piaggio Fast Forward, along with marketing and media services company Big Village, enlisted end-to-end programmatic DOOH leader Vistar Media as a key player in a three-month strategic campaign that acted as a US launch for the brand.

Modified: 2 months