Pella Windows and Doors decreased their marketing spend to 35 percent of their typical budget when the pandemic hit. However, they didn’t reduce their out of home advertising budget. Out of over 75 branches nationwide, Pella Windows and Doors of Wisconsin is the only branch actively handling its own marketing decisions. The other branches rely solely on Pella Corporates directives and agencies of record. The objective of the campaign was to promote Pella’s showroom in Appleton and a new Pella Experience Center that opened at the branch’s headquarters in Green Bay.