“Consumer Insights and Intent for Early 2022” is the latest insights report from Out of Home Advertising Association of America (OAAA) and The Harris Poll with an overview of opportunities for OOH media in early 2022 as consumer optimism and travel intent continue to rise as the pandemic recedes. Our latest survey finds nearly half of Americans planning to travel will do so regardless of COVID, consumers are noticing OOH at their highest intensity yet, social media proves to be an impressive amplification tool for OOH creative, and strong consumer engagement with OOH.
- Click here to download the executive summary
- Click here to view the infographic: OOH is Highly Relevant with Consumers
- Click here to view the infographic: OOH Will Intercept Even More Consumers in 2022
- Click here to view the infographic: Consumer Engagement with OOH Media
- Click here to access the webinar recording
Published: January 26, 2022